The new era of artificial intelligence (AI) has arrived, opening up a world of opportunity for significant progress, but also exposing the growing gender gap in digital literacy. UN Women highlights the major gender biases that have been identified in AI tools. In addition, the majority of tools are designed from a male perspective, further excluding women from usability. Thus the urgent call for inclusive AI.
Interdisciplinary researchers were given access to the development stages of ChatGPT and its successor, GPT-4, and reported that “the solution may represent various societal biases and worldviews that may not be representative of the user’s intent or widely shared values”.
As an entrepreneur, a woman, a mother, and a woman of color, I am committed to promoting inclusivity and equality in the business world. I’m particularly passionate about bridging the gender gap in digital literacy and empowering women with technology skills. I have made a concerted effort to master artificial intelligence tools, and I encourage my clients and the women in my business network to do the same.
What Is Stopping Women In Business?
By integrating AI tools into our daily operations, we can increase efficiency and productivity while reducing the time it takes to complete tasks. With more time to focus on core business activities, we can grow our brands, spend time with family and pursue hobbies, which in turn leads to greater well-being and creativity in business. This means we have a tremendous opportunity to improve work-life balance – something that is considered a feminine trait, isn’t it? So I challenged my team of mentors to find out what is stopping entrepreneurs, especially women entrepreneurs, from jumping into mastering AI right now.
Unlocking Business Success with AI
AI can be leveraged in a number of ways to enhance business growth. Here are some examples:
- Personalized Marketing: AI-powered algorithms can analyze vast amounts of customer data, such as browsing behavior, purchase history, and preferences, to create personalized marketing campaigns. This can result in higher customer engagement, increased conversions, and improved customer retention.
- Sales Forecasting: AI can analyze historical sales data, market trends, and external factors to generate accurate sales forecasts. This can help businesses optimize inventory management, production planning, and resource allocation, leading to better sales performance and cost savings.
- Customer Service and Support: AI-powered chatbots and virtual assistants can handle routine customer inquiries and support requests, freeing up human customer service agents to focus on more complex issues. This can improve response times, reduce customer wait times, and enhance overall customer satisfaction.
- Brand Monitoring: AI-powered tools can monitor online conversations and social media platforms for mentions of a brand, allowing companies to quickly respond to customer feedback and complaints.
- Product Development: AI can analyze market trends, customer feedback, and competitor data to generate insights that can inform product development strategies. This can help businesses identify unmet customer needs, optimize product features, and stay ahead of the competition.
The Female Perspective Is Missing
These are just a few examples of how AI is being used in business today. The potential applications of AI are vast and can be customized to suit the specific needs and goals of different businesses. As we continue to explore the potential of AI, it’s clear that this technology will play an increasingly important role in shaping the future of entrepreneurship. It is of utmost importance to learn the usage of AI now, to be able to discover the countless opportunities for your unique business. AI development is rapid, but lacks a female perspective from the start and the urgent call for inclusive AI is now.
At Smart Mentoring, we test AI tools to assess their suitability for our clients. Our results have been nothing short of amazing when it comes to today’s “large language model” AI, such as ChatGPT and Jasper AI, performing the tasks our clients need. Valuable time and energy can be saved by using AI. However, the user experience for women is devastating, making AI tools an innovation that requires explanation and guidance. As statistics from UN women confirm, the challenges to achieving gender equitable AI include the lack of women in the development and project design of AI tools, leaving a female perspective missing from the user experience.
Empowering Women in Business with AI
At the core of our approach is the promotion of inclusiveness and equality. Women in particular need access to the same resources and tools as their male counterparts. Mastering AI is now an important part of empowering women in business.
Our partnership with women entrepreneurs is particularly inspiring, as they not only achieve success in their own businesses, but also generously share their wealth of knowledge and experience with other women, creating a ripple effect of prosperity that far surpasses the capabilities of artificial intelligence. Now’s the time for the urgent call for inclusive AI.