Tom Logan
Co-Founder & CEO
Technology, Entrepreneur
New York, NY, USA
Listen to Tom’s Podcast!
Tom Logan is the Co-Founder and CEO of NYC-based Cohley — the tech company that’s changing the way brands generate and test content. Tom leads with a “people first” mentality, continuously moving Cohley up the ranks of “Best Places to work in NYC.” Tom entered the tech world back in 2011 in Silicon Valley with Wildfire Interactive then spent a few years at Google before joining UGC-focused Piqora where he met his Co-Founder, Erik Graber.
In his free time Tom likes to play golf, drink wine from his native Santa Barbara County and relive his 15 minute of fame: Winning a car on The Price is Right in Bob Barker’s final season.
Cohley is a content generation and insights platform.
It all began in 2015 when Co-founders Tom Logan and Erik Graber were working at a company called Piqora, which was one of the early players in the User Generated Content (UGC) space. They saw the immense upside that UGC could have for brands as marketers moved towards crafting authentic, 1:1 relationships with increasingly discerning consumers.
They also saw firsthand that it was the brands that were most effectively incorporating data into content decisions that were creating separation, and they saw an opportunity to provide these data-driven brands with a better way to generate the wide-ranging, diverse content that they desperately needed to drive growth across digital channels.
