MarTech Archives

MarTech

More than 25% of customer data platforms now support warehouse-centric architecture, the setup behind a composable CDP, according to...

MarTech

White-label ad exchange software lets publishers, ad networks, and agencies run their own branded programmatic marketplace on top of...

MarTech

The CDP vs CRM question matters more in 2026 than it did five years ago, because companies whose AI...

MarTech

Your marketing tech stack is almost certainly bigger than it was a year ago, even if you spent that...

MarTech

Not every SMS tool that calls itself “marketing software” is built for SMS marketing. Some are bulk blasters. Some...

MarTech

What is martech, and why does it still claim 19.4% of the average marketing budget, even after falling to...

MarTech

Renewable energy companies need PR for very different reasons. A solar manufacturer may be preparing for a US launch,...

MarTech

People skip ads. That's not a theory. That's a measured behavior backed by data from every major platform. YouTube's...

MarTech

Construction has one of the highest business turnover rates of any US sector. Crews change hands, firms merge, and...

Marketing Technology and Strategies for Ad Executives