Renewable energy companies need PR for very different reasons. A solar manufacturer may be preparing for a US launch, while a developer may need support around a project announcement, financing milestone, or community engagement. An energy storage company may be trying to establish its executives as industry experts.
The agencies below were selected based on public renewable energy work, named clients, proven PR capabilities, and documented campaign results where available. They cover different needs across solar, wind, storage, renewable energy development, EPC, grid technology, and decarbonization.
Key Takeaways
- Renewable energy companies require specialized PR for various needs like launches, project announcements, and community engagement.
- The article lists PR agencies that excel in renewable energy, each catering to different niches such as solar, wind, and energy storage.
- Examples include twentytwo & brand, which connects PR with wider marketing, and Sun PR, focusing on media visibility; both have strong client portfolios.
- Assessing an agency should involve checking relevant clients, media placements, and campaign results to ensure they meet specific communication goals.
- Measuring PR performance includes evaluating media coverage, executive visibility, referral traffic, and how well messages resonate in the market.
Table of contents
Renewable Energy PR Agencies at a Glance
| Agency | Best For | Renewable Energy Evidence | Main Strength |
| 1. twentytwo & brand. | B2B cleantech and renewable energy companies needing integrated PR | 100+ cleantech and renewable energy brands, including FranklinWH, esVolta, and GameChange Energy | PR connected with wider marketing |
| 2. Sun PR | Renewable energy trade media visibility | Paces, GTI Energy | Media relations and thought leadership |
| 3. Incus | Renewable energy companies expanding across Europe | SolarEdge, StoreDot, Lumet | Pan-European communications |
| 4. Oseon | Companies entering Germany | Aurora Solar | Market-entry and launch PR |
| 5. Davies Group | Renewable energy project developers | Solar, wind, storage and other infrastructure projects | Community and stakeholder communications |
| 6. SAROTA PR | Established energy companies | Eaton | Long-term thought leadership |
1. twentytwo & brand.
Renewable Energy Experience
twentytwo & brand is the strongest overall option in this comparison for cleantech and renewable energy companies that want PR connected with the wider marketing function, delivered by one integrated partner who can grow with them and adapt based on their needs.
As twentytwo & brand. renewable energy PR agency helps companies communicate complex energy technologies through strategic storytelling, media relations, and integrated marketing programs.
As a renewable energy PR agency, the agency helps companies communicate complex energy technologies through strategic storytelling, media relations, and integrated marketing programs.
The agency operates exclusively within the cleantech, renewable energy, and sustainability sectors. The team specializes in PR and media storytelling, brand and communications strategy, creative, social media marketing and advertising, SEO and AI visibility, website design and development, and lead generation campaigns.
Its experience spans utility-scale, C&I and residential solar, energy storage, wind, renewable fuels, waste-to-energy, smart grid technology, renewable energy development, EPC, and O&M.
The agency reports having worked with more than 100 cleantech and renewable energy brands, including manufacturers, developers, EPCs, and storage companies. Current examples include FranklinWH, esVolta, GameChange Energy, Burnham RNG, energyRe, CS Energy, EDP Renewables, DEPCOM Power, Terrasmart, CEP Renewables, and Anza.
This range is useful because renewable energy PR is not a single type of assignment. A residential storage manufacturer entering the US has different communications requirements from a utility-scale developer announcing a project or an EPC building its industry reputation.
twentytwo & brand has received Inc. 5000 recognition for three consecutive years. The agency has been recognized as a w3 Gold Award winner for Social Content & Marketing in the Environment and Sustainability category, and as a top B2B Marketing Agency in 2026 by PR Daily.
PR Services
twentytwo & brand’s renewable energy PR capabilities include:
- Brand and communications strategy
- Brand messaging
- PR and media relations
- Press releases and announcements
- Executive positioning
- Thought leadership
- Editorial content
- Case studies
- Awards
- Events
- Social amplification
PR can also be coordinated with visual branding, creative and graphic design, social media marketing and advertising, website design and development, SEO and GEO (AI search), and lead generation campaigns, all in-house.
That integrated model is particularly valuable for growth-stage companies with lean marketing teams. Working with a single agency partner, rather than coordinating across multiple vendors, saves significant time and reduces cost.
Renewable Energy PR Results
The agency has several named client engagements showing different types of renewable energy communications work.
For FranklinWH, twentytwo & brand supported the residential energy storage manufacturer’s North American market entry under a four-week deadline. The program included US-focused positioning, PR, communications, editorial content, advertising, landing pages, and other launch materials.
Three industry journalists attended a media event, two executive interviews resulted in four positive articles, and subsequent work secured thought-leadership placements in Solar Power World and North American Clean Energy.
Its work with energyRe addressed a different communications requirement. Messaging and brand development supported communication around major onshore solar and offshore wind milestones, while broader campaigns reached industry and community stakeholders.
Other notable named engagements include GameChange Energy, where twentytwo & brand drove a 50% year-over-year increase in media coverage, and Burnham RNG, which achieved 70% year-over-year growth in LinkedIn followers.
The agency’s renewable energy PR portfolio also includes earned media around esVolta’s $243 million financing for three Texas battery storage projects. esVolta also saw a 900% increase in website impressions after partnering with twentytwo & brand. Editorial and case-study work extends across companies including DEPCOM Power, Terrasmart, CEP Renewables, Castillo Engineering, and Anza.
Best Fit
twentytwo & brand is particularly suitable for:
- B2B cleantech and renewable energy companies
- Solar, storage, wind, renewable fuels, EPC, O&M, and renewable development businesses
- Companies entering the US market
- Growth-stage companies with lean marketing teams and minimal resources
- Companies preparing for major launches, milestones, or industry events
- Businesses that want PR, creative, digital, social, and advertising handled in-house by one partner
2. Sun PR
Renewable Energy Experience
Sun PR focuses on communications across energy, climate, technology, and related technical markets.
Its public client work includes Paces, GTI Energy, Projeo, MethaneSAT, and Environmental Defense Fund, giving the agency identifiable experience across renewable energy software, energy research, geothermal, carbon storage, methane monitoring, and broader energy-transition communications.
For renewable energy companies, its strongest capabilities are media relations, technical translation, executive positioning, thought leadership, content, social communications, and event visibility.
PR Services
Sun PR’s work can include:
- Media strategy and relations
- Messaging and positioning
- Technical translation
- Executive thought leadership
- Content development
- Social strategy
- Speaking opportunities
- Event communications
Its model is particularly relevant when the main objective is greater visibility within energy trade media rather than a broad integrated marketing assignment.
Renewable Energy PR Results
Paces provides the clearest example.
Paces is an AI-driven renewable energy software and services company working on development challenges such as permitting and interconnection. Sun PR developed a multi-channel communications program combining earned media, executive positioning, and event visibility.
The campaign generated more than 20 unique media placements, including Utility Dive, pv magazine, Heatmap News, and Latitude Media. Thought-leadership articles appeared in Renewable Energy World, EnergyTech, and North American Clean Energy.
The work also contributed to speaking opportunities at NYC Climate Week and CERAWeek.
Best Fit
Sun PR is particularly suitable for:
- Renewable energy companies prioritizing trade-media coverage
- Companies with executives who can contribute useful industry commentary
- Energy technology businesses that need technical translation
- Companies seeking contributed articles and speaking opportunities
3. Incus
Renewable Energy Experience
Incus is a strong option for renewable energy companies whose communications requirements extend across European markets.
Its renewable energy experience covers solar, battery technology, and other energy technologies. Public examples include SolarEdge, StoreDot, and Lumet.
The agency operates through a pan-European model with local expertise in key markets, which is particularly relevant when a company needs more than simply translating the same communications materials into different languages.
PR Services
Its renewable energy communications work can include:
- Media relations
- Strategic messaging
- Product launches
- Market-entry communications
- Thought leadership
- Executive profiling
- Content development
- Digital visibility
Incus can also connect PR with SEO and GEO where relevant.
Renewable Energy PR Evidence
SolarEdge provides evidence of Incus’ multi-market capabilities.
SolarEdge’s Head of Corporate Communications and Global PR has highlighted the agency’s ability to coordinate PR across multiple European markets while translating sophisticated technology into understandable B2B and B2C communications.
StoreDot provides another useful example. The battery technology company’s CEO has credited Incus with understanding its business and securing international coverage across both trade and mainstream media.
Incus also lists work for Lumet, including communications around new solar technology.
Best Fit
Incus is particularly suitable for:
- Renewable energy companies expanding across Europe
- Solar and battery technology companies
- Businesses operating in several European markets
- Companies needing localized PR
- Technical products requiring clear B2B or B2C communications
4. Oseon
Renewable Energy Experience
Oseon is particularly relevant for renewable energy technology companies entering Germany.
The agency works across energy, mobility, and technology communications, with capabilities around product launches, market entry, thought leadership, and media relations.
Its renewable energy evidence is narrower than some agencies on this list, but its work for Aurora Solar provides a strong example of a specific market-entry assignment.
PR Services
Relevant capabilities include:
- Market-entry communications
- Product PR
- Thought leadership
- Media relations
- Trade-show communications
- Executive positioning
This makes Oseon particularly relevant when communications need to produce visibility around a defined European launch.
Renewable Energy PR Results
Aurora Solar, a US company providing cloud-based software for designing photovoltaic systems, engaged Oseon to support its entry into Germany around Intersolar.
Oseon combined product PR with thought leadership and generated more than 20 media placements within three months, including seven tier-one placements.
Coverage included Handelsblatt and the Handelsblatt Inside Energy & Real Estate newsletter.
Best Fit
Oseon is particularly suitable for:
- US renewable energy companies entering Germany
- Solar technology companies
- Companies launching around Intersolar
- Businesses requiring concentrated European market-entry PR
5. Davies Group
Renewable Energy Experience
Davies Group addresses a different communications problem from most agencies in this comparison.
Its renewable energy work is focused heavily on project approvals, local stakeholders, community engagement, and public affairs.
This is especially relevant for utility-scale renewable energy developers. A successful communications program may need to address community concerns, local media, political stakeholders, project misinformation, and permitting rather than primarily securing national trade coverage.
PR and Communications Services
Its renewable energy communications work includes:
- Community engagement
- Stakeholder communications
- Local media relations
- Public affairs
- Grassroots campaigns
- Market research
- Crisis communications
- Digital strategy
- Project education
The agency has worked across solar, land-based wind, battery storage, lithium, hydrogen, and other energy and infrastructure projects.
Renewable Energy PR Evidence
The value of Davies Group’s experience is the type of assignment it handles.
For a utility-scale developer, communications success may mean helping local stakeholders understand a project, responding to organized opposition, addressing misinformation, or improving the environment around a permitting decision.
That requires a different communications skill set from product PR or executive thought leadership.
Best Fit
Davies Group is particularly suitable for:
- Utility-scale renewable energy developers
- Solar and wind projects
- Battery storage development
- Projects facing community opposition
- Permitting-sensitive developments
- Companies requiring local stakeholder engagement
6. SAROTA PR
Energy Experience
SAROTA PR is a broader technology PR agency with relevant experience around renewable energy and the energy transition.
Its strongest evidence for this list comes from a long-term program for Eaton.
Rather than concentrating on a single product launch, the work demonstrates how PR can establish technical experts as recurring sources for journalists over several years.
PR Services
Relevant capabilities include:
- Executive positioning
- Thought leadership
- Media relations
- Media training
- Expert commentary
- Contributed articles
- Newsjacking
- Technical content
Energy PR Results
Between 2020 and 2025, SAROTA worked to establish Eaton’s expertise around the energy transition, renewable energy, power security, and data centers.
The program involved 10 Eaton experts and began with media training designed to help company representatives explain complicated technical subjects clearly.
Over five years, Eaton and its experts appeared in more than 7,000 media publications. More than 60% of that coverage appeared in key business, news, and trade media, while approximately half consisted of expert articles and commentary.
Best Fit
SAROTA PR is particularly suitable for:
- Established energy technology companies
- Businesses with strong internal technical expertise
- Long-term executive thought leadership
- Companies seeking regular expert commentary opportunities
- Organizations wanting to build authority around energy-transition topics
Which Renewable Energy PR Agency Is Best for Your Company?
The right agency depends on what you are trying to accomplish.
Best for Solar and Energy Storage Companies
Solar and storage companies should prioritize agencies with experience communicating technical products, working with relevant trade media, supporting launches, and reaching installers, developers, utilities, or other industry audiences.
twentytwo & brand is the strongest overall option when PR needs to connect with broader marketing. Its portfolio includes direct experience across residential and utility-scale storage, solar, EPC, and development.
Sun PR is another option when earned media and thought leadership are the main requirements.
Best for Renewable Energy Developers
Developers often need communications around:
- Project announcements
- Financing
- PPAs
- Construction milestones
- Partnerships
- Community engagement
- Local stakeholders
twentytwo & brand is relevant for corporate and industry communications around renewable development, while Davies Group is particularly relevant when community engagement, public affairs, or project approval is the primary challenge.
Best for EPC and O&M Companies
EPC and O&M companies should look for an agency that understands project announcements, contract wins, technical expertise, case studies, and industry thought leadership.
Relevant proof should include actual experience with developers, contractors, asset owners, or utility-scale renewable energy rather than only consumer energy products.
twentytwo & brand’s portfolio includes direct EPC and O&M experience alongside broader solar and storage work.
Best for US Market Entry
For companies entering the US renewable energy market, twentytwo & brand is the strongest fit in this comparison.
Its FranklinWH work provides direct evidence of supporting a renewable energy technology company through a North American market launch involving positioning, PR, media engagement, digital materials, and broader marketing execution.
Best for European Market Entry
For broader pan-European communications, Incus is the stronger fit.
For a concentrated German market entry, particularly around an industry event such as Intersolar, Oseon has directly relevant experience through its Aurora Solar campaign.
Best for Renewable Energy Project Communications
When the primary challenge is local support for a physical renewable energy project, Davies Group deserves consideration.
This is especially relevant for utility-scale solar, wind, storage, and other infrastructure projects where communications need to address local stakeholders and the permitting environment.
Best for PR Connected With Wider Marketing
twentytwo & brand is the clearest choice when PR cannot operate independently.
Its capabilities allow companies to connect media relations with messaging, content, social media, creative, web, advertising, and lead generation.
What to Check Before Hiring a Renewable Energy PR Agency
Relevant Renewable Energy Clients
Ask for clients relevant to your part of the market.
A generic energy client is not necessarily sufficient evidence for a utility-scale solar developer, storage manufacturer, EPC, or grid technology company.
Look for adjacent experience that demonstrates an understanding of your buyers, technology, media environment, and commercial model.
Recent Media Placements
Ask for recent examples and examine where the coverage appeared.
The publication should matter to your target audience. Relevant trade-media coverage can be more useful than a much larger volume of coverage that reaches few potential customers, partners, investors, or industry stakeholders.
Campaign Results
Ask the agency to show what happened beyond producing a press release.
Useful evidence can include:
- Relevant earned media placements
- Executive interviews
- Thought-leadership placements
- Speaking opportunities
- Share of voice
- Referral traffic
- Target-audience reach
- Support for a successful market or product launch
The appropriate metric depends on the purpose of the campaign.
Scope of Work
Clarify what the agency will actually handle.
Some firms focus primarily on media relations. Others may also handle messaging, executive positioning, contributed articles, awards, events, social amplification, crisis communications, and content.
If PR needs to work alongside broader marketing, determine whether the agency can manage those functions directly or whether additional partners will be required.
Account Management
Before signing, understand how the account will operate.
Ask who will manage the engagement, who handles media outreach, who develops content, how often meetings will take place, and what reporting will be provided.
The important issue is not whether an agency is large or small. It is whether the team assigned to the account has the appropriate experience and enough capacity to execute the program.
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How to Measure Renewable Energy PR Performance
PR performance should be connected to the original communications objective.
Relevant Media Coverage
Measure whether the company is appearing in publications that matter to customers, partners, investors, and industry stakeholders.
Executive Visibility
Track interviews, contributed articles, speaking opportunities, expert commentary, and other opportunities that strengthen the visibility of company leadership.
Message Pull-Through
Coverage is more valuable when it accurately communicates the company’s important messages rather than merely mentioning its name.
Review whether priority themes, technology differentiators, project milestones, or market positions are appearing in resulting coverage.
Referral Traffic and Backlinks
Earned coverage can also contribute to website referral traffic and authoritative backlinks.
These should not be the only measures of PR performance, but they can help demonstrate how media activity supports the broader digital presence.
Support for Business Milestones
A market-entry campaign should be evaluated differently from a long-term thought-leadership program.
The company should determine whether PR supported the specific objective, whether that was a product launch, new-market visibility, project announcement, executive positioning, financing milestone, or another commercial priority.
