Are you considering a generic template for your website?
Ask yourself why. If it’s just to test the waters, you can. But if you are considering it as a long-term platform, it might not be the best way to go. Generic website templates, as the name suggests, are basic and common. You’ll find many websites with the same design. This negates your uniqueness in your industry, which is a terrible consequence for a budding business.
That’s precisely why web designers in Melbourne advise clients to custom-make their websites. Such websites will put you in a better position in your niche, grabbing your audience’s attention.
However, tailoring a website is no cakewalk. It calls for attention to detail, user research, and meticulous execution. A professional will be mindful of these essentials. Let’s go deep and explore what the process entails.
To begin with:
1. In-Depth User Research
Knowing about the people you target is the first step in the process. The deeper the research is, the better the outcome. Primarily, you start with four details:
- Demographics
- Interests
- Pain points
- Solutions
The data you collect related to these points becomes the foundation on which your website is built. We also have many tools at our disposal to carry out this research, and Google Analytics is one of the unmissable.
2. Specific Goals and Objectives
Every website will have a unique goal it’s designed to meet. For one, it may be improving sales, while for the other, it may be educating the audience. Hence, it’s important for you to specify your goal for the website at the beginning of the work itself.
Do your homework before the meeting with your web designer in Melbourne, and be ready with your goals. Clients showing up undecided is a common pet peeve for designers.
3. Selecting Brand Colours
Colours have become a sizable part of marketing and business strategies. As colours evoke certain emotions, business people are using them to their advantage. So today, most web designers ask for your brand colours before starting the work.
If you haven’t figured them out yet, do it now because your designer uses those colours in your web design. Using the same colours across platforms keeps your brand image consistent, helping users form a favourable opinion of your brand.
4. Unique Visual Identity
Colours are only one part of your website visuals. Beyond it, you have typography, logos, images, and more to design. Although each of these elements is unique, remember to make them work in harmony. It means everything must be cohesive and reflect the same essence.
Imagine you are designing a website for a Yoga studio. In this case, you would mostly choose soothing colours, simple typography, and uncluttered visuals. Right?
5. Personalised Content
The internet has a wide number of websites that use basic content that doesn’t speak to anyone in particular. It barely exists for the sake of it. But don’t be deceived by it and think it’s okay to do it.
It can affect your brand seriously.
Instead, seek referrals from your web designer in Sydney for a skilled content/copywriter and personalize your content for your audience.
6. Social Media Integration
For professional and business projects, it is essential to maintain a uniform appearance across all platforms. It includes the website and every social media platform your brand is on. So, one of the things professionals ensure is integrating social media on your website in different ways:
- Adding social sharing buttons
- Embedding feeds
- Integrating user-generated content from social media
7. Mobile Responsive
In the present day, we are excessively reliant on our mobile devices. We use them for various purposes, whether to shop or to text. In such a time, mobile responsiveness is more than an add-on; it’s a mandate.
Thus, web designers make sure their every project is mobile responsive. It means simply optimising the layout, content, and user interface (UI) to adapt to various screen sizes.
8. SEO for Elevated Reach
In web design, impressing search engines is as important as impressing the real audience. That’s the reason why all web designers work with SEO experts. It’s a whole other subject that needs to be dealt with with special attention.
Keyword research, technical SEO, and obtaining backlinks are all essential strategies in SEO. A web design with adequate SEO can help you reach a new audience, improve conversions, and rank well on SERPs.
But once again, SEO is not the same for every website. The strategy changes for every goal and niche. So, more than a web designer, consider getting an SEO expert’s opinion on it.
9. Relevant Calls-to-Action
It may seem trivial from an outsider’s perspective, but CTAs weigh a lot in a professional’s mind. So do from the user’s point of view. “Learn more,” “Click here,” and “Sign up” are all common CTAs in every niche.
If you really want to impress your audience and stand out among competitors, consider working on your CTAs. Make them unique, creative, and specific to your topic. Take a look at the examples below.
Routine CTA: “Sign Up”
Specific CTA: “Join Our Exclusive Circle of Innovators”
Ready to Collaborate with a Web Designer in Melbourne?
As you see, customising websites is an endeavour that comes with multiple layers. So, collaborating with an experienced web designer is foremost important. Consider this as an investment rather than an expense.
If you need further help, check out our most trusted recommendation: Make My Website.
MMW is a leading digital agency in Australia. Their services, communications, and fee models are all user-friendly. So, both big and small businesses across Australia show interest in working with them. Additionally, you can find many other agencies globally like web design Lichfield.
More importantly, they have widespread experience in customising websites, from e-commerce to NDIS web design. So, reach out to them directly if you wish to explore this further. Good luck!
