Peter Sorgenfrei

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Headshot of Peter Sorgenfrei

Peter Sorgenfrei

Chief Executive Officer
Technology, Automotive
Copenhagen, Denmark

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Peter Sorgenfrei was previously the CEO of Holo, the premier operator of autonomous vehicles in Europe. Before that Peter spent 16 years in the US and the UK until 2016 developing products, services, and businesses for a diverse range of employers and clients like DaimlerChrysler, Toyota, UBS, Unilever, AB InBev and American Express.

His area of expertise is predicting consumer and technology trends 20+ years out in the future. Peter has worked on Wall Street for UBS as an equity analyst and has founded his own product and service development consultancy, before moving to London in 2013 and then Denmark in 2016.

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