There are different types of marketing strategies depending on the organization or business you run. While traditional types remain popular, especially with larger companies, digital marketing is becoming more essential as so many people go online, sometimes multiple times a day. With a professional marketing company like Social Trend, you can ensure you are visible to your targeted audience. Here is a look at two types of digital marketing, social media and influencer.
Better understanding what Influencer marketing is
Similar to affiliate marketing, this means you and your business would work with an influencer. This is someone with a decent following, whatever channels they use. Sometimes it might be a celebrity, or someone from the industry that has become popular online, sometimes it might be a content creator or some other individual. They endorse your products and promote your business in their content according to the arrangement you have with them. This is especially effective for B2C and B2B businesses looking to extend their targeted audience. It is important to choose influencers who are trustworthy and good for your brand.
The power of social media marketing
Social media marketing might use one or more channels to drive brand awareness and traffic through online chat and content. You can highlight the services you offer, promotions, products, culture and so on. There are billions of people accessing these platforms so it makes sense to have plans that focus there. Examples of different digital platforms include Instagram, Facebook, X (formerly Twitter) and YouTube. You do not have to focus social media marketing Howell efforts on every platform, just the ones where your audience is. 92% of B2C marketers focus on social media marketing, and more and more B2B are doing so.
The great thing about social media marketing Howell and elsewhere is that there are built-in metrics so that you can see whether you are reaching the targeted audience. You can see the kind of interactions that are happening and decide what to do about the shares, comments, clicks and such. You can achieve several goals, it does not just have to be about having someone come to your website to make a direct purchase. You can start interactions with your audience and develop loyalty, brand awareness and so on. This is especially important if your service or products are not something people impulsively purchase.
Best practices for an effective social media marketing campaign
Here are some of the things to consider when you or your marketing expert are looking at creating social medial marketing strategies.
- Have a posting schedule so that you have regular content that is relevant
- Have content that is engaging and is well crafted and high-quality
- Know who your targeted audience is and where they are most active so you have a presence there
- Remain professional when you reply to questions and comments
- Use a social media manager to better support and meet your marketing campaigns
- Make sure your posts happen at the best time when people are active
