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The Easiest Path to Effective Brand Positioning in 2022

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Ordinary business owners have long struggled with the concept of brand and brand positioning. And that’s mostly because these are complex concepts that carry...

Three Reasons You Should Start An E-Commerce Business

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Any person can become an entrepreneur. Sam Walton didn't start Walmart until he was in his mid-40s. On the other hand, Mo Bridges became...

Seven Reasons Why Companies Should Invest in Company Uniforms

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Walk through a residential neighborhood and you’ll notice different delivery drivers. It’s easy to tell them apart, not just from the branding on their...

Jennifer Deutsch

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Jennifer Deutsch Chief Marketing Officer Technology, Services Cleveland, OH, USA Listen to Jennifer's Podcast! As Chief Marketing Officer, Jennifer leads Park Place's marketing and communication teams with a focus...

Intent-based targeting in B2B marketing: intrusive or respectful?

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As citizens of a digital world, I believe that most of us have made some level of peace with the fact that products and...

Leveraging the Power of Email Logos to Improve Customer Interaction

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Brands have long tried to figure out a way to display a consistent visual representation of their assets inside email clients. Email is vital...

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