NFTs: a Disruption in the Data Driven Economy

gold embossed lettering with NFT on a black background

What is an NFT?

  • NFT, which stands for Non-Fungible Token, is actually a super simple technology to understand. Most people think of NFTs as digital collectibles, like art, music, or trading cards, but that’s just how they are being used, they are actually just serial numbers for a piece of content, or data, that lives on the internet, a blockchain powered one.
  • To software engineers NFTs are an evolution in the way they’d use unique identifiers to govern object’s data attributes or standardized functions in a database, so in layman’s terms it’s a tool for them to connect the app to the database. The special thing about NFTs as a technology, is they offer a way to allow users to control their personal data, making it available upon request to programs in order to access their functionality.
  • Because the majority of data that is bought and sold today revolves around consumers, media aggregators, and advertising placement, and NFTs are a technology that changes the way data is tracked, bought and sold on the internet, we believe content creators, and content publishers, are best positioned to benefit from the changing dynamics of the data economy and champion their use case.
  • Why should entrepreneurs be paying attention:
    • If you are a content creator?
      • NFTs present not just a tool to manage the distribution and promotion of your content, but also its monetization. Meaning more revenue streams opening up, wider distribution of your content, being rewarded for quality audience engagement, and most importantly a larger share of existing revenue streams.
    • If you are a small business owner?
      • Access to new streams of revenue from the sale of your business’ data, that’s presently locked away in various software systems, social media accounts, as NFTs, could lead to us seeing software suites given away for free, or even some software providers paying businesses to use their technology
    • If you are a technology entrepreneur?
      • Most technology companies either exploit an information asymmetry by inserting themselves in the middle of the digital supply chain, or create new systems of digital operations for an industry that generates data silos as a result of normal functionally that leads to one.
      • Decisions regarding your software development strategy and your business model become increasingly important to understand as we transition from a web2 to web3 based software economy.
      • Tools for managing user data, and permission to resell data will change. New costs will be introduced regarding data collection, and storage. How dependent is your business model on the free usage of consumer data to begin to identify and start working through managing the risk before deciding where to continue to invest your development efforts.
      • Like with any innovative, technological, market disruption the chaos which unsettle incumbents also presents plenty of opportunities for new businesses, and business models to flourish. Software as a service isn’t going to disappear, but the adjacent economy from which it derives a portion of its revenue streams is, and how does your solution add value for the businesses you are targeting to support.

While blockchain technology is pushing past a decade of research and development, the real-world applications are only now emerging. NFT’s are a more recent development, extending the cryptocurrency technology from being a decentralized banking system, to a decentralized computer system. We are only recently seeing large groups of technology industry professionals moving to work and developing new software systems using these tools; most importantly, mass quantities of software engineers who would be necessary for building these new systems have started to use the technology to develop new business applications. helping content creators to use NFTs to make more money.


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Connor Borrego
Connor Borrego is a Midwest Based Technology Entrepreneur. He received his Master’s of Science in Business Intelligence Systems from Syracuse University, and he received his Bachelor of the Art’s in Entrepreneurial Communications from the University of Michigan. He has worked for the past decade in the advertising technology industry, most notably as a Startup Growth Consultant for Google. Currently Connor is commercializing a blockchain powered software to help musicians increase their earnings as an artist and grow their online audience.