Brielle Wohlenhaus Podcast Transcript
Brielle Wohlenhaus joins host Brian Thomas on The Digital Executive Podcast.
Welcome to Coruzant Technologies, Home of The Digital Executive Podcast.
Brian Thomas: Welcome to The Digital Executive. Today’s guest is Brielle Wohlenhaus. Brielle Wohlenhaus is the Founder of CrossGen Media and leading voice for Generation Z. Brielle works with businesses, entrepreneurs, solopreneurs, consultants, coaches, and any individual who wants to maximize their LinkedIn profile presence and authority.
In general, every business faces unique challenges, whether it’s increasing visibility, boosting engagement, or driving sales. Transcribed She deep dives to understand your specific issues and goals, further implementing strategies that bring real results Brielle is extremely passionate about making content that helps others bridge generational gaps through effective communication skills and strategies, building utmost confidence while creating and sustaining a resilient mindset.
Her background includes strong people and communication skills, sales, marketing, branding, and leadership. She also has a vast experience with social media and content curation as well.
Well, good afternoon, Brielle. Welcome to the show!
Brielle Wohlenhaus: Hi, Brian. Thank you so much for having me on!
Brian Thomas: Love it. Appreciate that. Yes. This is awesome. Been looking forward to this podcast all week. We do so much. You know, on LinkedIn these days and, you know, this as an influencer yourself, you do a lot of getting out there, getting some messages, videos, et cetera, and we love the content. So, we are so thankful that you’re able to jump on and do a quick conversation with this tonight.
Brielle Wohlenhaus: Yeah, absolutely. Looking forward to answering some good questions.
Brian Thomas: Awesome. So, Brielle, I’m going to jump into your first question. Could you share the journey that led you to found cross gen media and what gap you saw in the market that you wanted to address specifically for Generation Z?
Brielle Wohlenhaus: Yeah, sure. So originally about two years ago, I first jumped onto LinkedIn.
I deleted all my other social media platforms. And that is because if you are not creating. And you are mostly consuming. In my opinion, I believe that is a waste of time. And especially in my generation, I see it, unfortunately, a lot of younger individuals who are just mindlessly scrolling. And I made the argument like, hey, get on LinkedIn.
You can be utilizing your time wisely, building your future. And so, for that first year, that’s exactly what I did is I really. Put myself out there in different opportunities and different positions and started getting my name out there. I connected with people. I started engaging with people. And then a year later, which is about a year ago now today, I started actually building my brand and posting content and through that have created and systemize an awesome strategy to get consistent engagement, to again, cultivate relationships, meet people.
And so, I saw that there has just been a massive gap, not only with Gen Z, but with other generations as well. And it seems that there’s been difficulties being able to effectively collaborate and communicate. So that’s where I just kind of started talking about stuff like that, how we can better collaborate among the generations, how we can communicate, you know, build confidence.
I even go into kind of talking about like building a resilient mindset and stuff like that and how. All of those separate things are cohesive and how we can, you know, become a better society through all of that.
Brian Thomas: I love that story. Braille it’s, it’s awesome. And you’re right. I think all generations on social media aimlessly scroll through social media.
You know, I, I I’m guilty of it myself, although I do know like you several years ago, when I became a tech influencer, I did a lot of posting on LinkedIn and I think LinkedIn truly. Is killing 2 birds with 1 stone. You’re actually helping your career while diving into the social media aspect of things where people get drawn in.
So, we really, really do appreciate that. Yeah, and the real next question I have for you is your work is centered around bridging generational gaps through effective communication. Can you provide examples of strategies that businesses can use to communicate more effectively across. Different generations.
Brielle Wohlenhaus: Sure. So, I would say, you know, there’s the on social media aspect and then the off social media aspect, you know, in person is a lot more difficult because again, with my generation, I’ve noticed that there’s a big communication gap. A lot of people in my generation, they don’t want to hop on a phone call.
They don’t want to communicate or have uncomfortable conversations because they don’t know any better or they weren’t taught any better. And I’ve seen a lot of that firsthand, which is exactly why in the workplace as well, other generations are finding it difficult to communicate and collaborate because there is this block.
So, you know, what I try and focus on and what I love talking about on my brand is again, how we can bridge those gaps through effective communication skills and how that impacts every area of Our lives. I teach people, you know, how and this isn’t coaching. This is genuinely like this is my brand. This is the stuff I talk about.
And ironically, it’s actually separate from helping people maximize everything on LinkedIn. Like that is my business. But I’ve kind of also Been able to keep the two separate things symbiotic as well. So, you know, I just found my passion and talking about these things and noticed certain things were really helping people.
But I would say that is the biggest way of how we’re going to bridge the gaps is by Parents, teachers, you know, friends, role models, like we have to be able to learn effective communication skills because without it, you’re not going to have healthy relationships, whether that’s in your professional life or in the workplace, you’re not going to have sales in your business or a thriving business at all.
Even in corporate same thing, you know, because you have to learn how to get through to people.
Brian Thomas: Thank you. And I, I really think that’s important and I appreciate what you’re doing for your generation and beyond. Right? Is is helping people grow and learn. And as you know we, they talk about all this all the time is a shockwave like destroys electronics.
Can you imagine for a week? We didn’t have, you know, right. Social media and these sorts of tools would force us to get out of our shell and make those human-to-human connections. We talk about that a lot on the podcast as well. So, I just want to highlight that and let you know, I so appreciate that because I’m a face to face person personally for sure.
Real next question. I have for you. You have vast experience with social media and content creation. How do you approach creating content that resonates across generations? And what are your top tips for boosting engagement on platforms like LinkedIn?
Brielle Wohlenhaus: Yeah. So, you know, I kind of switched my approach and I think that’s good for anybody.
Especially if you’re running a business is learning. What do people like? What do people most engage with? What are people asking for help with? Because when your ego gets in the way and you’re doing the content that you want to post for you, well, I feel like you’re missing out on a lot of experience, opportunities, possibilities.
But I started really maximizing my skills. I’ve been, I’ve been doing a lot of this stuff for like five plus years behind the scenes for other companies and people as well. But I just found that when I take out my camera, it’s just simply me being authentic It’s not crazy editing apps and okay scripting out all my videos like if I have something a message on my heart that I feel like is going to Add value into the world or at least one person then I’m going to start recording And then I kind of bank up different videos and then I write my messages based off of that But that would be my biggest advice for social media and creating content is, you know, when you systemize it like that.
And I feel like people sometimes get too hard on themselves. You know, there’s like that perfectionism aspect, like, okay, I have to have the perfect setup, the perfect lighting. And, you know, I would say writing, like, if you can learn how to write, copyright, message, get through to people, whether you are you know, trying to get more sales, whether you’re trying to get more speaking gigs, like, whatever your end goal is.
I would say my biggest tip for entrepreneur’s companies is learning how to message, nailing your hooks, nailing your call to actions, and all of those little aspects that play into, you know, being able to tell your story and convey all of your messages in a way that is most compelling to your target audience.
Brian Thomas: Thank you. Love that. Appreciate the gems. You just shared. You know, they might be your little trade secret, but I think the tips that you offer here on the podcast go a long way with our audience. So again, I’m so grateful for those and Brielle last question of the evening looking towards the future.
What trends do you foresee in the realm of social media marketing, content creation, and intergenerational communication, and how should businesses and professionals prepare to stay ahead?
Brielle Wohlenhaus: I would say nowadays businesses definitely have to keep more than an eye out for AI. Obviously, I feel like everybody at least knows this nowadays, because the reality is if you’re not going to start integrating that into your business, you are going to get left behind.
Or even worse, you might end up going bankrupt. And even if we’re talking five, 10 years down the road, it is just so crucial that you start thinking outside the box. How can I utilize this thing? How can I start incorporating this thing into my business? Even if something else like it out there already exists, that’s okay.
I feel like people Sometimes focus on their competitors too much. And I would rather say, like, how can you be the competitor? How can you be so good at thinking outside the box that you’re always ahead of the game? And it kind of goes with people copying you as well. You know, with being on social media, sometimes you unfortunately do see that, like, you know, People copying you word for word and it’s like, you know what, you can know that if you’re constantly thinking, if you’re constantly creating, you can always know that you’re going to be ahead of the game in that realm. But that would be my, my biggest two cents on that.
Brian Thomas: Thank you again, Brielle. That’s awesome. Really, really is. And love the fact that you’ve rolled up your sleeves and dove in early in your career. And all I can say is you’re going to have an amazing career long term and we’re going to appreciate that because we love following your content.
So Brielle, it was such a pleasure having you on today and I look forward to speaking with you real soon.
Brielle Wohlenhaus: Yeah, absolutely. Thanks so much. And thank you to your audience for listening.
Brian Thomas: Bye for now.
Brielle Wohlenhaus Podcast Transcript. Listen to the audio on the guest’s podcast page.
