Generative AI is already an integral part of our daily lives. The digital landscape today is a confusing one. If you want to make your business stand out, you need to do everything you can to make sure your marketing’s on point. Getting your message out there is easy enough because you can create adverts today with almost no graphic design skills.
But therein lies the problem. Everyone’s doing the same thing, so the internet is a minefield of advertising. The double whammy is that your prospects are likely sick of all the marketing, so they use ad blockers.
The end result is that you have more marketers competing for an ever-shrinking pool of clients. You’re well within your rights to consider throwing in the towel.
But it’s kind of like having a call center support service on call 24/7. You’re not going to have many clients calling in at three in the morning. However, if you’re not available, you’re missing out.
Love it or hate it, online marketing’s a crucial part of doing business today. In this post, we’ll look at how you can use generative artificial intelligence to improve your marketing strategy.
How Generative AI Works
The latest version of artificial intelligence is the best so far. It has a far better understanding of natural language, so it can understand the context of what we ask of it.
It works by training itself on vast amounts of data. This can be anything from datasets fed to it by researchers to information it gleans from the web. When you input your prompt, the AI draws on all of this to create a new piece of content.
It can create images, written works, and even computer coding.
Using Artificial Intelligence in Marketing
Should you rely solely on AI to make all your advertising decisions? Absolutely not. These tools need human oversight. However, they can still save you a lot of time.
Personalized Content Creation
What would happen if you could present ads that relate to someone’s interests? Say, for example, that a client visits a few pages on your site but doesn’t buy anything. You have an advertising pixel in place, so you can track them and present your ads on other sites.
In the past, this meant basically showing them the same products that they were looking at on your site. Which, let’s face it, is a mediocre strategy. There must be some reason they didn’t buy it in the first place.
AI lets us change things up. Instead of showing a static ad for that product, it can generate a video of someone using it. This video could also feature related products. Thanks to AI’s data-processing capabilities, it can draw information from several sources to decide what to show the client.
Say, for example, that your customer recently bought a pair of jeans and is now looking at sneakers. AI could see the details of the purchase and generate a video of someone wearing jeans and trying on sneakers.
It can also do this with other types of content. It might, for example, present links to related white papers or tutorials. The aim is to help the client see that your product is the right solution.
Finally, AI can provide highly relevant product recommendations.
Enhanced Visual Branding
Generative AI can create eye-catching logos and graphics. It can also design engaging social media visuals and create the code for web elements.
Streamlined Content Production
We don’t recommend relying on AI to generate a full blog post or white paper. While it’s capable of doing so, the work is easy to spot as computer-generated. AI tends to use too much repetition and hyperbole. It also writes in a monotonous way. Finally, it sometimes makes incorrect assumptions.
Therefore, if you ask AI to create a post for you, carefully edit it and fact-check it. What might be more useful is to ask it to generate topic ideas and outlines. Your creative team can then run with these.
You can also ask AI to create different versions of advertising and improve your workflow.
Predictive Analytics and Insights
You’ll be able to easily comb through pages of web content to analyze what your target market’s feeling. The machine can also forecast trends and identify opportunities for growth.
Optimizing the Customer Experience
You can use AI to revolutionize the way customers interact with your company. You can create personalized website experiences and provide chatbots for real-time support.
Social Media Engagement
Generative AI can help you improve user engagement by identifying trending topics. It can also create social media content in large quantities or tailor existing content to different platforms. You can also embed bots to field questions.
Conclusion on Generative AI
Generative AI is already an integral part of our daily lives. Therefore, it’s no surprise that it’s useful when it comes to marketing. Using this smart tool is bound to streamline your content creation process. The data that AI gathers will help you make good advertising decisions going forward
