A UGC creator is a content creator who comes from an actual user but provides the content for a brand. These come in photos, videos, or posts as means to organically help promote certain products or services. Besides influencers, you are not required to have a big following to become a UGC creator. You must create authentic and engaging content that the brands can use on their platforms.
The best part is that UGC creators don’t have to show their faces or build a huge audience. Brands love this approach because it seems so much more real and trustworthy. Using UGC platforms for creators, you tap into connecting with companies looking to share fresh content.
Coming out as a successful UGC creator is all about creating quality content and following some UGC creator codes. You have to understand why content feels so genuine and makes people move. Keep reading for some of the best ways to get started.
What do you need to become a UGC creator?
You only need a little equipment or a huge following to become a UGC creator. It is just your creativity and understanding what makes the content feel natural. Start by choosing a niche you are into, then create content that brands will love. Building a UGC creator portfolio is also important, for it showcases your work to potential clients.
How Much Do UGC Creators Make?
The UGC creator’s salary depends on experience, quality, and type of content you create.
- Beginner UGC creators can charge between $100-$150 per video.
- Experienced creators can charge upwards of $250-$350 or even more.
- Some full-time creators make thousands monthly through brand deals.
- Showing off your portfolio using a UGC creator website will also help boost your earnings.
Difference Between UGC Creators And Influencers
| Aspect | UGC Creators | Influencers |
| Main Focus | Create content for brands to use on their accounts | Promote products on their social media profiles |
| Follower Count | Not required | Important, often has a large following |
| Content Ownership | Brands own the content | Influencers own their content |
| Promotion | There is no need to post content on personal accounts | Posts are shared on their social platforms |
| Goal | Produce authentic, user-like content for brands | Influence their audience to make purchasing decisions |
| Audience Engagement | Focus on the brand’s audience | Engages with their followers |
| Monetization | Paid for content creation only | Earns through sponsorships, affiliate marketing, and ads |
How Do You Become a UGC Creator? A Step-by-Step Guide
Becoming a UGC creator all begins with brand identification. Look for companies that fit your style or niche, whether fashion, technology, or beauty. Scroll through their socials and see what they are posting. It will give you an idea of what kind of UGC they might seek.
Identify Brands to Work With
First, you will need to seek out brands with which you want to collaborate. Be it in fashion, technology, or beauty, you will come across companies that are literally on the same page as you. Take your time reviewing what they have been up to lately. This will give you an idea of how and where you can contribute to enhancing their content. Many brands even hire UGC creators via channels like Instagram, so be sure to keep an eye out.
Create Content
Once you have brands you want to contact, you should create content in their style. This will be photos, videos, and even reviews of products you already use and love. You can also use UGC agencies for creators or freelancing platforms like Fiverr UGC creator gigs. There you can practice your art and get experience. The key is keeping it authentic and relatable.
Build Your Portfolio
A solid UGC creator portfolio work helps one display their best work to brands. This includes different types of content, from images and short-form videos to product reviews. Also, this portfolio features your creativity and skill. That will make it very easy for brands to take note of why they need you as a UGC creator.
Sign up for Later
Signing up for a tool like Later will help you manage your content and schedule your posts in advance. It’s considered one of the best UGC agencies for creators. It can help you plan and post across multiple platforms. This will save time and help keep you organized while you build your UGC career.
What Type Of UGC Are There?
Different forms of UGC exist, which are usually much loved by the brands because they are more relatable. Each type serves to help showcase the product or service in its special light. Here are some of the most popular ones:
- Product Reviews: These videos or posts involve creators sharing their honest opinions about a product that they have used.
- Unboxing Videos: Creators depict themselves opening and exploring a new product. Viewers get firsthand experience of what to expect.
- How-to Guides: These tutorials show how to use the product to make comprehension of its benefits easier.
- Testimonials: Creators publish personal stories or feedback on how certain products have worked for them.
- Before-and-after comparisons: These visual communications outline the effect or outcomes of using a particular product. They are most commonly used in the beauty, fitness, and home improvement sectors.
Conclusion
Becoming a UGC creator is one of the most intelligent ways to deal with brands and make money. You will create real-looking brand content, such as photos or videos. They will use it afterward to promote their products organically. It is not a question of having many followers. It is about creating quality content that relates to people. Brands like it because it makes their advertising look much more reliable.
As a way to kick-start your career in UGC development, find any content you like and are good at, such as fashion or technology. Next, display your work in portfolios on Fiverr, Upwork, or whichever other websites source UGC creators for brands. It’s an easy way to get noticed and paid for it. You give them a way to connect with customers by offering indigenously authentic content in their style.
FAQs
Do UGC content creators get paid?
Yes, UGC content creators earn between $1 and $20,000 monthly. They create content for brands, which find this less expensive and more relatable to professional advertisements. This often yields better advertising results.
What does UGC mean?
UGC stands for User-Generated Content. It includes all types of content, such as videos, photos, and reviews, created by users and not by brands.
Is being a UGC creator legal?
Yes, being a UGC creator is legal. However, creators own the copyright to their content, and a brand’s advertising usage is restricted unless a brand has permission.
Can I be a UGC creator without showing my face?
Many UGC creators still need to show their faces and still manage to create the most engaging content. This proves it is all about creativity rather than your looks.
