In a groundbreaking move set to redefine the gaming landscape within the TON ecosystem, PlaysOut, a leading global innovator in mini-program and mini-game integration, has partnered with TON Play, the premier gaming platform on Telegram. This strategic alliance aims to significantly enhance user engagement and interaction by integrating PlaysOut’s extensive library of mini-games and advanced SDK and Web3 into the TON Play environment.
Telegram, with its staggering 900 million monthly active users, serves as an immense distribution channel for Web3-adjacent users. Renowned for its robust security and privacy features, Telegram is the fifth largest and second fastest-growing messaging app globally, and a cornerstone communication platform for the crypto community. Each non-US Telegram user is automatically provided with an abstracted crypto wallet upon registration, positioning the TON ecosystem as a major player in driving widespread Web3 adoption.
Through this partnership, PlaysOut will embed its sophisticated SDK and rich mini-game library into TON Play, enriching the user experience on the PlayDeck platform. This integration is poised to drive user acquisition, enhance data capabilities, and boost traffic engagement, thereby expanding TON Play’s gaming ecosystem and long-term vision.
Historical Insights and Future Aspirations
The success of the WeChat ecosystem, which saw a significant boost in engagement and monetization through game integration, underscores the potential impact of this partnership. PlaysOut plans to replicate this success by facilitating the integration of thousands of Chinese developer games from the WeChat mini-games environment into Telegram via TON Play. This initiative is set to unlock new monetization avenues and elevate user engagement on a highly integrated and seamless platform.
Telegram’s foray into gaming began with HTML5 bots in 2016, evolving with the introduction of the TON blockchain in 2017. TON provides developers with payment systems, decentralized storage for in-game assets, and smart contracts, enabling efficient content distribution to a vast user base. As TON supports various dApps, including wallets, exchanges, and games, PlaysOut will leverage these tools to bring a diverse array of games into the ecosystem.
Rapid Growth and Record-Breaking Success
The TON ecosystem’s explosive growth is evidenced by record-breaking dApps like Notcoin, which amassed 40 million users in six months, and Hamster Kombat, with over 200 million registered users and 30 million daily active users. These successes highlight the potent combination of gaming and crypto growth incentives. Hamster Kombat’s upcoming token launch and Notcoin’s debut on Binance, reaching a $2.1 billion fully diluted valuation, further demonstrate the substantial revenue potential within the TON ecosystem. Games like Catizen have already generated over $10 million in in-game purchases in just three months, showcasing the significant revenue streams possible through expert monetization strategies.
PlaysOut is committed to maintaining its SDK and ensuring smooth game integration into TON Play’s environment. The company will actively promote TON Play within its application and SDK, employing diverse marketing and engagement strategies to attract game communities and users to the TON ecosystem.
TON Play will provide crucial technical support, facilitating a seamless integration process for games entering the Telegram space. This collaboration will extend to joint marketing and promotional activities, enhancing user awareness and game adoption, while ensuring the security and reliability of the gaming environment in the Web3 space.
The partnership will introduce a library of high-performing games to the TON Play ecosystem, supporting the development of Web2 games and their eventual transition to Web3 standalone games. Enhanced user data insights, compliant with data privacy regulations, will enable better understanding of player preferences and improved game recommendations. Both platforms will engage users through performance design activities, offering exclusive in-game rewards and partner offerings, fostering a vibrant community.
To further boost user engagement, PlaysOut and TON Play will host gaming tournaments, leaderboards, and challenges. These initiatives aim to gather data on player behavior, game mechanics, and market trends, driving innovative approaches in this rapidly evolving sector.
Jassem Osseiran, Founder of PlaysOut, expressed his enthusiasm for the partnership, stating, “This integration marks a significant step in our mission to revolutionize the global mini-game landscape. By merging our innovative games with TON Play’s robust gaming environment, we aim to transform the user experience within the TON ecosystem and facilitate the transition from Web2 to Web3.”
Daria Novikova, Product Evangelist at TON Play, echoed this sentiment, highlighting the partnership’s potential to elevate the gaming experience within the TON ecosystem. “This integration allows us to offer a more diverse range of games and enhance our technical infrastructure, ensuring a seamless and enjoyable experience for our users. By leveraging PlaysOut’s expertise, we aim to push the boundaries of what’s possible in the Web3 gaming space.”
PlaysOut is Revolutionizing Web3 Gaming
PlaysOut is revolutionizing the global digital landscape by integrating mini-programs and mini-games into super apps. Partnering with Tencent Cloud, PlaysOut enhances user interaction with digital content, turning super apps into comprehensive ecosystems beyond messaging and social networking. Aligned with the Weixin Mini-Program framework, PlaysOut offers a global platform with SDK interfaces for super apps, simplifying integration for developers and providing access to a diverse array of mini-game content.
TON Play, the developer of PlayDeck, allows the rapid launch of games on Telegram, one of the fastest-growing social platforms with over 800 million users. PlayDeck, the largest game catalog on Telegram, features over 80 games across various genres. Supported by The Open Network, PlayDeck has introduced PlayCoin, a virtual currency that rewards players for their engagement, marking a significant shift in the GameFi industry. Through this strategic partnership, PlaysOut and TON Play are set to lead the transformation of global entertainment and gaming, driving user engagement and economic growth in the Web3 space.
