Jason Heidema

Jason Heidema is the Co-Founder and CEO for Atrium,  the leading data-driven sales management platform for modern sales organizations. Jason is an internet entrepreneur with 20 years experience in SaaS and Consumer software, and broad experience designing, building, launching, and scaling products and teams.

Prior to Atrium, Jason Heidema was the co-founder and CEO of TalentBin, a category-defining talent search engine and recruiting CRM, which was acquired by Monster Worldwide in 2014.

Jason lives in San Francisco with his wife and 2 daughters.

Overview of Automated Sales Performance Management

Atrium’s Sales Coach is an AI-powered performance management solution designed to automate and streamline sales performance management via AI-driven performance synthesis, recommendations, and, importantly, action. This tool helps sales organizations improve performance at every level by synthesizing data, providing recommendations, and suggesting next steps for managing sales rep performance.

What is Sales Coach “Next Steps”

Sales Coach “Next Steps” is where Sales Coach’s synthesis and recommendations turns into action.  Specifically, there are three types of important “next steps” that Sales Coach supports – accountability actions, encouragement actions, and enablement actions.

How “Next Steps” Ensures Performance Management Actually Happens

“Next Steps” helps ensure that performance management – accountability, encouragement, and enablement – actually takes place by making their execution straightforward and effective by automatically generating those performance management communications and assets for the manager.