The rapid advancement in the field of gaming proved to be a tremendous opportunity for developers. Moreover, the availability of global stores like Play Store and App Store has made it a lot easier to reach international markets. However, stepping into a region demands professional video game translation services.
Game translation is the process of making a game suitable and accessible for a target audience by making it linguistically and culturally correct. It is done by a translation company that possesses expert translators who have subject-relevant expertise and transform the audio, video, and textual content of your game into your desired language.
However, hiring unprofessional translation services can have negative effects on your gaming business. It can cause you downfall by decreasing your ratings and overall likelihood. Therefore, it is crucial to get a certified translation service to localize your newly developed games. Today we will discuss the benefits of acquiring certified video game translation services. So, let’s get started.
Benefits of Using Certified Video Game Translation Services
Value Addition for Players
You might be familiar with the term communities. It is a group of people who share the same interests and stay connected to express their experiences and communicate with each other in this regard. Consequently, the same goes for gaming. There are many renowned gaming communities consisting of players around the globe. They play the games as a group and keep expanding by adding new members.
A game translation service localizes the content of the game according to the target audience by making it linguistically and culturally relevant to them. For the seamless functioning of these communities, translation plays a vital role. It brings players from diverse backgrounds to the same place and lets them communicate efficiently. Translation provides a sense of reliability to every player and they feel like the game is specifically developed for them.
5-star App Store Ranking
For any game developer, the App Store ranking matters a lot. As it decides if the game is a must-download or not. Although the App Store is accessible to everyone around the world, the ranking of your game will be global. And if you offer your game to one language group it will ultimately affect its ranking and won’t get maximum downloads.
By acquiring certified video game translation services, you can have a positive impact on gamers from around the globe. They will leave good reviews in the comment section and also will rate your game to the fullest of their hearts.
Thrilling Gaming Experience
Do you speak English? If yes, then can you play a game available in Indonesian language? No, right? Then how can players from other regions understand and enjoy the game not localized for them? A series of questions, don’t worry. We have the answer.
It is human nature that we enjoy and easily understand anything available in our local language. So, if you want to globalize your game, translation is a must-have for you. By translating your game into your target audience’s language, you can provide your audience with a thrilling and exciting gaming experience.
Better Marketing Approach
Going global isn’t as easy as it sounds. Making your video games global means you are competing with developers around the globe. But what gives you the confidence that you can compete against them? Translation.
Accurate and precise translation of your game provides the potential to beat the other competitors in the market. It helps you attract new players and frequently increases the number of downloads. Moreover, getting attention from the audience and keeping them connected to you are a few important factors of marketing. Translation provides strength to your marketing approach and makes you feel confident about your offering.
Regional Localization
Every language has different dialects – ways to utter words. And every region has a significant way of speaking preferred by the natives. By getting certified translations, you can meet the requirements of every region separately accurately and precisely. Additionally, it includes idiomatic impressions, cultural and linguistic expressions, and contextual intricacies.
If you want to efficiently meet the needs of your targeted audience, hiring non-professionals won’t work for you. Unexperienced translators won’t be able to fulfill your translation requirement due to a lack of experience and knowledge. Professional and certified translation companies in the USA easily understand your translation requirements and meet them without changing the structure and format of your content.
Machine Translation Vs Human Translation
Machine translation is a quick way to get your gaming content translated. It is usually done with machine translation software based on artificial intelligence specifically designed to translate your documents into your required target language. Although it is a smart and fast method of translation, it fails to accurately handle the linguistic and cultural nuances of the language.
Human translation is a slow process and takes time for the completion of a task. But it is a reliable and completely trustworthy solution for your translation process with 100% accuracy ensured. Especially if you need software translation services, human translation is preferable. Getting done by certified and professional translators, you can get your games translated without any fear of reduction.
Take Away
It is wise to choose certified and professional translation services over machine and unprofessional translations. It is a one-time investment that always pays off and takes your gaming business to the next level. So, if you want to touch the blues and stay away from the loss, choose wisely!
