Is Data or Creativity More Important in Marketing? Ideas to Succeed

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team working on creativity important in marketing

From word of mouth to click rates, the world of marketing has evolved with time taking full advantage of the technological advancements made in the past century. As the medium of interaction with people is subject to change with time, marketers have to continuously come up with creative strategies important in marketing to keep up.  

However, with the shift to social media as the mainstream medium of communication we have also discovered the complicated concept of Big Data. With a direct insight into the preferences and behavior of customers by observing their activity on social media, companies are able to make informed and data-driven decisions. A report by McKinsey suggests that companies that consider data related to customer behavior outperform by 85% in sales growth when compared to their peers. 

But are numbers and facts of any use if they are not presented to the general public in an understandable and useful way? Well, this is why we need creativity. Let’s explore the importance of data and creativity in marketing and how the perfect balance of the two can help companies gain success. 

Better Data Means Better Results 

With billions using social media daily, the data collected is unimaginable. The right strategy is to filter it based on your targeted niche. By doing so, you not only refine the data and make it better but also get better results. Proxies can help you achieve this. 

Proxies enable companies to access geo-restricted insights and help them collect unbiased data. With the help of proxies, marketers can optimize the placement of their ads, target specific regions, and generate higher conversion rates.  

An example can be an MNC using proxies from proxy list US to analyze location-based trends without having to face IP blockers. The option of accessing data of your choice without the need for excessive filtering makes your data better which then drives better results. 

Harnessing Creativity for Unique Campaigns

A marketing campaign is all about convincing the audience to buy your product. Sounds simple, right? Well, not quite.  

The market is saturated and exposure is no longer limited. The campaigns today cannot survive by just listing out their features and benefits since most of the competitors offering similar services or products would do the same. Instead, campaigns need to stand out and most importantly connect with their target market to thrive. 

85% of marketers believe that creativity drives economic growth and Nike’s “Just Do It” campaign is a testament to this statement. Staying true to the brand spirit, the campaign helped people believe that anyone can achieve their goals with determination. The creativity behind this campaign not only boosted sales but became a cultural phenomenon. 

Balancing Data and Creativity Important in Marketing for Optimal Impact

The right balance between data and creativity is important for your campaign to perform as per expectations. Let’s take a quick peek back at an example to understand this. 

The “Real Beauty” campaign by Dove set out to challenge traditional standards of beauty back in 2004 and gained the trust and appreciation of the masses. It responded well to the audience as it helped the brand to stay relevant amid changing societal dynamics. Moreover, the execution of this idea was dealt with great creativity, keeping the sensitivity of people in mind. 

The campaign was a creative idea, but its base was the data that gave insight into the changing preferences and sentiments of the company’s buyers. They earned global recognition through this campaign and observed a 700% increase in sales within six months of launch. 

Leveraging Technology to Enhance Marketing Strategies

It is impossible to function without leveraging technology for your tasks today. The role of technology is to increase efficiency. This allows creative minds to utilize their energy in tasks that are of more importance instead of getting exhausted while performing repetitive tasks. 

The same applies to marketing. Marketing automation tools can enhance marketing efforts while AI and machine learning assist in analyzing and discovering different trends and patterns in user data. This gives marketers more time to study relevant data rather than investing time in discovering it. Moreover, the saved efforts can be utilized in brainstorming out-of-the-box ideas that will help them maintain a competitive edge. Implementing PostgreSQL replication ensures seamless data synchronization, allowing marketers to access up-to-date insights for more effective decision-making.

To sum up, the question shouldn’t be about which is more important among the two. It should be about finding ways to combine the strengths of both and using them to achieve optimal results. The goal is to increase engagement and build loyalty which can only be achieved when creativity is supported by facts and logic important in marketing. 

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