Fanplayr is the leader in making behavioral data actionable to drive personalized online experiences. By understanding the purpose and intent of online visitors, Fanplayr uses machine learning and AI to enable marketers to increase conversion rates and revenue, to collect more leads, and to retarget visitors and customers with personalized recommendations during and after the shopping experience.
Fanplayr is an ecommerce leader in using data to help businesses increase online experiences and sales. They offer a prescriptive and unique approach for businesses to stay one step ahead as major browser vendors announce changes to the way they handle tracking prevention.
With Google making recent changes to the way they handle tracking prevention and the major web browsers cracking down on 3rd party scripts, these changes are impacting online businesses. However, Fanplayr is always proactive with industry changes and staying ahead of the curve because their technology does not rely solely on third-party tracking. Their software is unique in that it is able to operate without being impacted with these privacy changes by:
- Fanplayr principally focuses on user behavior on our clients’ sites, as distinct from tracking users across sites.
- Fanplayr uses proprietary and privacy ‘approved’ technologies to ensure the user data stays on the domain of their clients.
- Fanplayr is SOC 2 compliant and this is helpful from a security standpoint to ensure use of appropriate techniques to protect privacy and user data.
- Fanplayr brings a big benefit to their customers by playing well with the browsers and at the same time not sacrificing the quality of the data that helps them drive their business. It is crucial that business continue to understand their customers and their behavior, even when there are restrictions on identifying the source of traffic, attribution parameters, etc.
- The Fanplayr identification process provides businesses with the ability to identify users, then segment and target them appropriately even when deemed anonymous by other services.
With the use of Artificial Intelligence in Fanplayr’s unique software, it is able to do provide much more than traditional scripts or software by:
- Providing use in recommendations
- Use in automating segmentations for approval
- Provides high quality reporting in the areas of analysis, automation and insights
Fanplayr was recently awarded with the prestigious 2019 Internationalist Digital Innovation Award for Intelligent Increase in Conversion rates. Co-founder and CEO Simon Yencken spoke about receiving this award and what it means, “This was an important recognition of our leading position in ecommerce innovation globally. We enjoy working with all our clients to achieve the best possible business solutions using the latest leading technology”
Coruzant Technologies recently hosted co-founders Simon Yencken and Rajiv Sunkara on the popular Digital Executive Podcast, and can be heard here.
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Fanplayr is the leader in making behavioral data actionable to drive personalized online experiences. By understanding the purpose and intent of online visitors, Fanplayr uses machine learning and AI to enable marketers to increase conversion rates and revenue, to collect more leads, and to retarget visitors and customers with personalized recommendations during and after the shopping experience. Fanplayr is headquartered in Menlo Park, California.
Founded by Simon Yencken and Rajiv Sunkara, Fanplayr is the premier, cutting-edge behavioral personalization software for websites and ecommerce that learns the “digital body language” of shoppers. Customer testimonials have shown increased online shopper conversion rates of 40% or more, as well as decreased bounce rates.
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