SEO and Page Speed in 2021: What’s Changing and How to Take Advantage

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two floating men on laptops sitting like they are in race cars testing their website SEO speed

Web technologies move extremely fast!

One day your website is optimized based on the latest best practices and algorithm changes, but Google decides to release another one that alters everything fundamentally.

On top of that, consumers are more impatient than ever.

Page speed has been around for quite some time now, and it’s not going anywhere. Many studies have proven that faster load time is directly correlated to more traffic, more leads, and, respectively – more sales!

Undoubtedly, page speed is still an important ranking factor that can make or break one’s page experience. However, Google is on the verge of rolling out another update that emphasizes the consumers’ website experience as a whole.

Page Experience (Core Web Vitals) Update

The Core Web Vitals (CWV) are three metrics developed by Google. They  help website owners evaluate and improve page performance for their visitors.

The latest algorithm change is scheduled for June 2021, and its primary focus will be on the three CWV metrics – load time (LCP), interactivity (FID), and visual stability (CLS).

According to Google: “Optimizing for quality of user experience is key to the long-term success of any site on the web. Whether you’re a business owner, marketer, or developer, Web Vitals can help you quantify the experience of your site and identify opportunities to improve.”

There is no doubt that Core Web Vitals is the hottest topic right now.

However, the truth is that its possible impact on websites is exaggerated.

They won’t be a critical ranking factor. They’ll simply present an opportunity for a rankings boost for those who get it right, and for that reason – they shouldn’t be overlooked.

The good thing is that there’s no wrong time for the website owners to optimize their pages. In fact, there are multiple CWV measurement tools and ways to improve them.

However, it’s crucial to note that a perfect result in PageSpeed Insights doesn’t guarantee a top position in the SERP.

Search engine optimization is a comprehensive process, and website owners shouldn’t forget its other aspects, such as search intent and quality content.

Short Checklist for a Faster Website

A few site speed best practices that are must in 2021:

  • Cache Your Website – Web caching means storing a copy of a website’s resources in a different place than the origin server. Its effect on site speed is huge.
  • Use a Content Delivery Network (CDN) – CDN is a network of servers positioned worldwide. Using a CDN reduces the distance between users and web pages, making the latter load faster.
  • Lazy Load Images – This technique massively improves page speed. In a nutshell, it ensures that images are loaded only when the user needs them.
  • Improve Server Response Time – Optimize the server’s application logic to prepare pages faster and how your server queries databases; upgrade your server hardware.
  • Code Optimization (CSS/JavaScript/HTML) – This is a two-step process – removing spaces, commas, and other unnecessary characters (minification) and applying algorithms to rewrite the files’ binary code, using fewer bits than the original (compression).

The Easiest Way to Speed Up Your Website

All of the listed methods for speed optimization could be hard to implement, especially if you aren’t a developer. In fact, that’s the main reason why many website owners avoid optimizing their sites.

That’s what pushed us to develop NitroPack!

NitroPack is a complete speed optimization solution that offers out-of-the-box functionalities allowing everyone to easily make their website faster.

Put simply, with NitroPack everyone can get high-quality speed optimization without having an entire performance team.

In the future, we will continue to make the web faster for everyone. This means keep developing new technologies, improving our existing features, and building new ones.

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