The year 2021 has a lot in store for SEO. So much has happened over the years and so many new technologies are already out. For example, voice search, AI, Big data – are all here to stay for the long haul. This means that new trends are also making their mark.
In this post by SPOPLI Web Development and Services, we look at some of the high-tech trends for you to know in this year and beyond:
Artificial Intelligence To Take the Mainstage
AI has made its mark in the world of SEO. You can see the use of artificial intelligence in almost all kinds of industries. The reason why this technology is becoming so popular is that it offers incredible personalization.
Google is increasingly using AI to offer the right kind of content to its searchers.
But, how does AI help with SEO, and why, as a marketer, you should be considering artificial intelligence as a trend in 2021? Here’s why:
For a typical marketer, it can take years to understand various search engine algorithms to make the web pages rank.
Then, creating strategies that fit into those algorithms can take even more time. With machine learning and AI, you can give direction to your SEO efforts. You can create more winning and favorable strategies in a shorter period.
Companies like MarketMuse, Frase, and HubSpot all offer AI-based solutions for marketers to help with their SEO.
From the beginning, Google has always been focused on bringing useful and relevant data at the forefront available for users. To make that possible, the search engine is always improving its algorithm which can better understand the ‘search intent’.
To that end, Google recently launched BERT (Bidirectional Encoder Representations from Transformer). In short, BERT. This algorithm allows a better understanding of the ‘intention’ with which a user made a certain query. Accordingly, it sifts through the results to display the ones that best ‘solve’ the problem.
Why should you focus on this trend? Because, if you’re an SEO expert – you need to focus on crafting content that best answers the ‘specific’ queries and gets to the very intent of it.
Prepare for the Core Web Vitals
Introduced in 2020 by Google, Core Web Vitals aims to optimize the overall user experience. It actively searches for websites that score high on different user-experience parameters.
If you are into SEO and understand its concept well, then you must have an understanding of those vitals other than a basic understanding of SEO concepts.
That means, in 2021 – you should have an SEO strategy in place that focuses on 3 main factors that the Google algorithm considers.
Core web vitals take the following into account –
- Large Contentful Paint (LCP)
- Cumulative Layout Shift (CLS)
- First Input Delay (FID)
If your bounce rate is high; meaning a user quickly leaves your site as soon as it lands, it’s a bad thing in the eyes of Google. The search engine giant might mark you ‘irrelevant’. Therefore, you should leave no stone unturned to make the necessary changes that allow more and more users to spend more time on your website.
This is one trend that is not going anywhere, anytime soon.
To keep up with this trend in 2021 and beyond, make sure that your site takes care of the following –
- It should have an intuitive navigation
- The pages of the site should load quickly
- It should look pretty in terms of themes, colors, and fonts
- Everything should transition smoothly
- Visitors should find the content useful and relevant
- It should be interactive.
Google has been contemplating the plans to introduce zero-click search for quite some time now. However, things became official sometime around March 2020.
So, what exactly is a zero-click search? Simply put, it’s when a user lands on Google search results, and without having to look away, is able to take away whatever solution/answer he/she was looking for.
Google makes it possible by scanning a site and looking for certain parts that answer users’ questions. It displays those questions at the top of the results. This allows a user to finish their search within zero clicks.
This is part of the reason why Google introduced features like snippets and cards which marketers can integrate into their website.
Zero-click searches are another SEO trend to watch out for in 2021. It’s high time that you started using features like snippets, and various types of cards like tables, videos, lists, paragraphs, etc.
These are some of the trends you should be particular about this year and beyond. We already said it and we’re saying it once again – these trends are in for the long haul. So, it’s time for every marketer to get serious about them.