Let’s be real – the sales game today is all about meeting prospective customers where they’re already hanging out. And for a huge chunk of your audience, that means social media and messaging channels like Facebook Messenger, WhatsApp, SMS texts, and live chat.
Playing the “check our website or give us a call” card just doesn’t cut it anymore. You’ve gotta go where your people are having real convos and make it stupid simple for them to engage, ask questions, and ultimately convert into paying customers. Let’s maximize your Salesforce experience with our partner services.
The good news? There are powerful lead conversion platforms that make promoting your biz and capturing leads seamlessly across all those messaging channels a total breeze. No more juggling a million apps or fragmented tools—this stuff ties it all together in one viewer. Here’s how you can start slaying social messaging:
Get Your Bot Game Tight
Think chatbots and automated messaging are just gimmicky fads? Guess again, fam. Used strategically as part of an omnichannel approach, bots can work marketing magic by instantly engaging prospective customers the moment they reach out.
With a solid lead conversion platform, you can easily deploy AI-powered chatbots across Facebook Messenger, WhatsApp, live chat on your website, you name it. Program them to handle common questions, book meetings, send info and more—freeing up your team to focus on nurturing qualified leads.
And we’re not talking clunky, robotic-sounding bots either. The latest conversational AI is advanced enough to hold realistic back-and-forths, translate languages in real-time, and even respond with personalized images/videos. Basically, you can “wow” people into becoming customers lickety-split.
Smash Social Omnichannel Campaigns
Promoting your business used to mean blasting the same generic junk across every possible channel. Made sense back in the day when consumers only had a handful of options. Now? We’re bombarded by endless noise from every direction.
A smart social messaging strategy instead focuses on leveraging intent—targeting people already engaging with your brand and offering frictionless ways for them to keep exploring your products/services.
For example, you can set up automated drip sequences via SMS/messaging channels when people check out your website, engagement ads on social, or drop their info on a lead form. Dynamically tailor content in each interaction based on specific customer behaviors and buying signals.
And of course messaging channels allow for two-way dialog, so you can instantly resolve questions and objections as they arise in real-time to nudge leads toward conversion.
Don’t Sleep on Conversational Analytics
Okay, so promoting with social messaging combined with slick chatbots and omnichannel nurturing sequences sounds awesome so far. But what’s really game-changing about unified lead conversion platforms? The hyper-granular insights for fine-tuning and optimization.
Traditional analytics tools give you very surface-level conversion metrics. They can’t parse the huge volume of conversational data flowing through messaging and chatbots. A proper conversational analytics suite handles all that unstructured data and allows you to measure real signals:
• Which specific messaging prompts had the highest response rates?
• What objections and questions came up most often, and how were they handled?
• How efficient were your chat agents at resolving issues and converting leads?
• Are you even targeting appropriate keywords and topics for your industry?
• Where did messaging experiences break down and cause drop-off?
This deep level of insight helps you progressively optimize your messaging campaigns and bots from the ground up to drive maximum conversions over time. It’s an agile process of continuous A/B testing and micro-improvements to create conversion funnels no one can resist!
Final Note on Social Messaging
So quit doing things the old-fashioned way just because “that’s how it’s always been done.” Your prospective customers live on messaging channels these days—so that’s where your promo dollars and efforts need to be focused using savvy bots and nurturing sequences.
Leverage a legit lead conversion platform to bring it all together cohesively on the backend, flex hard with social messaging, and let those conversions roll in on autopilot. It’s never been easier to rapidly grow your business!
