Founder & CEO
Los Angeles, CA, USA
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Vipin Porwal is the CEO and Founder of Smarty, a premiere shopping destination that makes online shopping ‘smart’. He is an entrepreneur with 20+ years of experience in finance and consumer technology, with a background in software development. Prior to Smarty, he founded the influencer marketing platform, SocialMob.com, which serviced big brands like AOL and Huffington Post.
Porwal created Smarty with an inherent goal to build confidence for the Smarty user during the shopping process, leading them on the fastest path to the best possible deal while helping retailers with the conversion, and keeping them challenged to offer the best possible deal. Smarty intelligently makes online shopping time and cost efficient for the consumers by eliminating the endless search for coupons and promo codes and adding the best ones directly in the users’ shopping carts. Smarty also lets shoppers earn cashback and has since evolved to include online price comparison and protections for shipping and returns. Smarty works with over 6,000 U.S. retailers such as Target, Walmart, and Best Buy.
Porwal has an MBA from Cal Lutheran and an engineering degree from Bangalore Institute Of Technology in India.