Morad Fareed
Founder
Innovation, HealthTech
New York, NY, USA
Listen to Morad’s Podcast!
Morad Fareed is a category creator, inventor, entrepreneur, and former professional footballer whose work has focused on discovering invisible markets and creating entirely new global categories that improve human health. Over the past two decades, Morad has pioneered three global categories. He helped pioneer the Healthy Buildings category, co-creating the WELL Building Standard, which today serves more than 85 million people across 140 countries and helped create the $500 billion global Healthy Buildings category. Before WELL, he helped pioneer the emerging Green Hotels category while at Starwood Hotels & Resorts.
Today, Morad Fareed is pioneering Fandom Health as founder of FC Mother—transforming football and gaming fandom into a new global longevity platform capable of mobilizing healthier behaviors at unprecedented scale. Through its innovative fan-powered model, FC Mother has achieved new longevity records in maternal health, with results published in the peer-reviewed journal Early Childhood Matters. Inspired by his own mother, Morad founded the first Harvard Maternal Longevity Lab at the Vatican under the papacy of Pope Francis and the WELL Living Lab at the Mayo Clinic, inventing the science of how our environments shape human health.
A former professional footballer for the Palestine National Football Team, Morad became the first professional athlete to receive the Edison Award for scientific invention. His work has been featured in documentaries including Goal Dreams, Nike Soccer NYC, the BBC’s Frontline Football, and TRT’s Mothers of Football. Learn more: fcmother.com | mass-standard.com
Morad Fareed is also featured on our notable Guests Page, and you can read the Podcast Interview Transcript.
