Jon Niermann
Co-Founder & CEO
Media, Tech, Entrepreneur
Los Angeles, CA, USA
Listen to Jon’s Podcast!
Jon Niermann is the co-founder and CEO of Loop Media, Inc.
Niermann brings over 30 years of experience across diversified senior executive roles in media, entertainment, and technology. His proven abilities for fusing innovative and creative thinking with top operational acumen, team building, and deep understanding of digital technology have powered his success in both the world of startup, and Fortune 500 firms in both the U.S. and Asia.
Early in his career, Niermann rose from a Disney Channel marketing representative in Burbank, California to President/Managing Director of Walt Disney International, Asia-Pacific, based in Tokyo, Japan. He was instrumental in stitching together each of The Walt Disney Company’s diverse divisions into a combined, structured, and integrated Asia Pacific region by successfully assembling a top tier management team to manage thousands of employees in more than 16 countries — overseeing the fastest growing sector of The Walt Disney Company’s global empire (at the time).
Simultaneously seeking to further enrich his cultural and business dealings in the Asia Pacific region while finding additional creative, financial and business experience in the gaming and digital industries, Niermann joined Electronic Arts (EA) where he spent seven years as President, Electronic Arts Asia, helping to convert the company’s business model from consumer packaged goods to a consumer digital purchase and download business. In his tenure at EA Asia, his team created the company’s first mobile game as well as the first online gaming platform with FIFA Online, which broke gaming platform industry records with the number of simultaneous users across multiple countries, transforming EA Asia propelling EA to some of its most profitable years (at the time).
After helming the Asia entities of two Fortune 500 companies, Niermann left to start his own entertainment and media company, FarWest Entertainment, bolstered by the key observation that most Asian cultures were watching English-language content at high rates, and these same cultures might be willing to devour Hollywood-styled Asia-themed English-language content. Niermann’s first English-language pan-Asian original production was “Asia Uncut” which he sold to Fox Television’s Asia network, Star World, which reached 53 countries and 250 million homes. “Asia Uncut”, which was produced in Hong Kong, was the region’s only late-night English-language talk show. Niermann was the creator, executive producer, and host for the show, which won the Asian Television Award for Best Entertainment Host in its first year. “Asia Uncut” ran for multiple seasons on Fox’s Star World and featured interviews with top Asian and Western celebrities such as Jackie Chan, Edward Norton, Donnie Yen, Maggie Q, Aaron Eckhart, Ethan Hawke, among many more. Jon Niermann also helped create and launch “Asia Pop 40”, the Asia Pacific region’s only weekly English-language music chart countdown show. “Asia Pop 40” is now licensed and broadcast in over 100 markets across Asia and reaches over one billion listeners every week, including its Mandarin-language production for China.
After living in Hong Kong, Shanghai, Singapore and Tokyo for over 15 years, Niermann moved his family back to California in pursuit of his next career challenge. After considering various opportunities and offers from different corners of the entertainment and technology sectors, Niermann identified a potentially explosive opportunity in the nascent but burgeoning digital-out-of-home and connected television industries – uniting screens in business venues across the country (and the world) via a streaming platform that could deliver unparalleled premiere content and advertising. To capitalize on this, Jon Niermann, co-founded Loop Media, Inc., and after acquiring Screenplay Entertainment, which had the largest library of music videos and movie trailers in the world, Niermann swiftly rocketed Loop to a consumer FAST (Free Advertising Supported Television) channel during the COVID19 pandemic to meet high. Loop then deftly pivoted back to a business venue-forward model when the pandemic began to recede.
Loop Media currently provides content to over 30,000 locations across 71,000+ screens in North American and is expanding into other English language territories including New Zealand and Australia. Loop is based in Burbank, CA with additional offices in New York, Nashville and Seattle.
Jon Niermann received his BSBA from the University of Denver and his MBA from UCLA’s Anderson School of Business. He has lived in five countries, seven cities and has three children.
Jon Niermann is also featured on our premiere Features Page, and you can read his podcast interview transcript.
