Holly Priestner

Headshot of Head of People Holly Priestner

Holly Priestner

Head of People
Real Estate, HR, Entrepreneur
Austin, TX, USA

Listen to Holly’s Podcast!

Holly Priestner is Head of People at PLACE.

For more than a decade, Holly has been building teams and developing talent in leading corporations, associations, and nonprofits. She believes that organizations are powered by empowered leaders and is passionate about providing people with the tools to unlock the potential and motivation of their employees. Her expertise includes talent acquisition, goal setting and accountability, organizational development, talent assessments and growth plans, onboarding and employer branding. Holly advises and coaches several of real estate’s most successful teams, coaching and advising them on how to build legacy businesses that will continue to grow.

Holly Priestner is currently is the Head of People for PLACE, a real estate and technology and business services platform that powers the top 20% of agents and teams by helping expand their profitability, value proposition to the consumer and grow their unique local brand. Holly is charged with building Human Resources, employee engagement, talent acquisition, Diversity and Inclusion and Corporate Responsibility. She also serves as a business and organization consultant for powered by PLACE real estate teams. In addition to her formal role with PLACE, Holly leads a PLACE luxury real estate team that produces more than $100 million in annual residential real estate volume.

PLACE was born from a merger between Ben Kinney Companies and Xperience Real Estate Network. In the Xperience Real Estate Network, Holly served as both a Growth Leader and as Director of Talent Acquisition and Development. In addition to leading the overall talent strategy and serving as a key leader in the organization, Holly is responsible for attracting more than $220 million in closed volume to the team in less than 18 months and leading Austin, Texas to be the #1 expansion location for gross commission income across all of Keller Williams.

Passionate about talent in the real estate business, Holly also co-founded and now serves on the Board of Directors for RealPut, a budding talent marketplace for the real estate industry.

Prior to joining Xperience, Holly Priestner was the Vice President of Keller Williams Realty International, the world’s largest real estate franchise, where she oversaw Marketing and Communications, Industry Relations, People Operations, KW Young Professionals and KW Kids Can. Holly also created the LifeAtKWRI talent brand, recruited key executives and established KW Young Professionals as a formal KW entity.

Before Keller Williams executive leadership recruited Holly to their team, she served as the Communications Division Director for the State Bar of Texas, overseeing Marketing, Communications, the Texas Bar Journal, Public Information, Annual Meeting, Local Bar Services and Printing and Graphics. Holly “grew up” at the State Bar of Texas, serving in a variety of roles over 11 years.

Giving back is Holly’s personal “ONE thing.” She served as the 2019 Chair of CASAblanca, raising $1.4 million for children in the foster care system at CASA of Travis County’s annual gala; serves on the Partnerships for Children Advisory Board of Directors; and is a leader in numerous Austin philanthropic endeavors. Holly led a committee of 82 women to raise a record net $1 million for The Junior League of Austin and its community programs as the Chair of the 2015 A Christmas Affair. She has been recognized as a Rising Luminaria, a distinguished young philanthropist, and community leader in Central Texas.

Holly graduated Summa Cum Laude from Texas Tech University and has an MBA from The University of Texas at Austin. In 2023, she was named one of the Top 50 Women Leaders in Austin by Austin Women We Admire. She is a licensed REALTOR, Career Visioning instructor and talent coach. Her writings on recruiting have appeared in business publications. In her spare time, she can be found playing tennis, kickboxing, traveling, or hanging out with her husband, Kevin, and their puppy, Snickers.

Holly Priestner is also featured on our premiere Features Page, and you can read her podcast interview transcript.


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