Blippar and The Mars Agency redefine marketing with the world’s first branded AR campaign on Apple Vision Pro, delivering an immersive experience for Snickers’ NFL Rookie Mistake franchise during the Superbowl.
Introduction
In a revolutionary collaboration, Snickers, Blippar, and The Mars Agency have launched the world’s inaugural branded Augmented Reality (AR) Superbowl campaign on the cutting-edge Apple Vision Pro device. This pioneering effort promises to redefine user engagement in marketing.
Unprecedented Immersive Experience
The AR campaign invites users to dive into the Snickers NFL Rookie Mistake AR world, offering an unparalleled level of immersion. This immersive experience is poised to captivate audiences just in time for the Superbowl.
Exclusive Access on Apple Vision Pro
Setting a new standard, this campaign is one of the first Super Bowl experiences available on Apple Vision Pro, marking a milestone in branded AR experiences on this groundbreaking device. Users can access the campaign through the Apple app store, enhancing their viewing experience.
Accessible for All
While designed for Apple Vision Pro users, the campaign remains inclusive. Those without the device can still enjoy the experience on mobile devices by visiting snickers.com/nfl. This accessibility ensures that a broader audience can engage with the innovative content.
Enthusiastic Collaboration
Keith Curtin, Chief Revenue Officer at Blippar, expressed excitement about the collaboration, citing the opportunity to deliver engaging AR content to Apple Vision Pro users. Blippar, a leader in AR technology, is dedicated to making AR accessible to all through user-friendly tools and professional studio support.
Conclusion
The groundbreaking AR Superbowl campaign for Snickers on Apple Vision Pro represents a leap forward in marketing innovation. With its immersive experience and exclusive access, it promises to captivate audiences and redefine brand engagement. This collaboration between Snickers, Blippar, and The Mars Agency sets a new standard for AR campaigns and underscores the power of cutting-edge technology in marketing initiatives.
