The first popular video streaming service, YouTube, was introduced in 2005. No one knew it at the time, but YouTube’s arrival introduced a change in how consumers use media. Since its debut, the rise of video streaming services has grown exponentially with a proliferation of new offerings from services big and small. Today, streaming is rising to the top.
Today, there are over 200 video streaming services from paid to free and independent to network-backed. Streaming TV has revolutionized the media industry, from the way consumers watch content to how the industry as a whole runs. Streaming TV enables viewers to watch their favorite shows and movies on their own terms, whether they want to binge a whole season in one day or go “old-school” and watch an episode once a week. Either way, it’s now up to the consumer. With streaming services, viewers can choose what they want to watch, when they want to watch it, and even where they want to watch it.
So how many American adults are using streaming services in 2023? Adtaxi’s 2023 TV & Video Streaming Surveyfound that over 80% are streamers. Further highlighting streaming as mainstream is the fact that over 42% of adults default to a streaming service when they turn on a TV or device, beating both cable (31%) and broadcast (11%).
While many might assume millennials are the majority of streaming consumers, even the oldest baby boomers and silent generation post high levels of usage. So next time you’re crafting your advertising strategy, think beyond millennials and Gen Z. It’s never too late to reach new customers no matter their age group.
The TV viewing landscape is changing drastically, with over half of all consumption now taking place online or through digital streaming services. As an advertiser, this means you need to pay attention to how and where your audience is watching their favorite shows. Consider adapting advertising strategies accordingly in order to maximize reach and engagement or you are losing out on valuable leads. For example, if you’re targeting a younger demographic who are more likely to watch TV on their phones or tablets, running mobile-optimized ads would be a great way to grab their attention.
Streamers are influential in helping shape consumer purchase decisions. Not only do they pay attention to streaming ads, but almost half of the adult streamers go on to engage with them multiple times during their path to purchase. This means that companies who take the time to understand their audience’s preferences and create engaging ads tailored for streamers can reap the long-term benefits of increased sales and brand loyalty. So if you’re looking to reach a highly engaged tech-savvy audience, streaming ads are your best bet.
Advertising in the streaming age has become a highly competitive race, and streaming is rising to the top. To stay ahead of the competition in today’s streaming world, advertisers must create ads that attract streamers’ attention, engage them in a meaningful way, and ultimately drive conversions. To achieve this, brands must craft messaging that resonates with the individuals they’re targeting. It’s important to customize each message for a particular platform or genre, as different formats work better on different platforms. Additionally, the look and feel of an ad should match what streamers typically see from other sources on that platform. By taking a tailored approach to advertising for streamers, brands will build mutual trust with this demographic and have more success converting viewers into customers.
No matter how you look at it, streaming TV ads have proved effective in getting viewers to take action. Streamers understand that when an ad strikes a chord, there are two distinct ways to show their support: checking out the advertiser’s website or connecting with them socially. To increase engagement from streamers, brands should create compelling creative that speaks to their target audience’s interests and makes them want to take action after viewing or hearing it. By creating relevant content that resonates with viewers, advertisers can be sure their message will reach its intended audience – and achieve desired results.
Streaming Is Rising to the Top
With nearly 210 million U.S. adults tuning in, it’s clear why streaming services are dominating the entertainment landscape. Compared to ads delivered by broadcast, cable, and satellite TV combined, streamers are more responsive to streaming ads. That means you can reach those prospects that can best support your business with greater accuracy and efficiency — giving your message the power it needs to make an impact.
When it comes to marketing, there is no one-size-fits-all approach. That’s why a well-rounded media mix combining streaming TV and other platforms and tactics will help you reach your target audience in a meaningful way to drive success – especially when streaming is rising to the top of the services.