The first popular video streaming service, YouTube, was introduced in 2005. No one knew it at the time, but YouTube’s arrival introduced a change in how consumers use media. Since its debut, the rise of video streaming services has grown exponentially with a proliferation of new offerings from services big and small. Today, streaming is rising to the top.
Today, over 200 video streaming services are paid, free and independent to network-backed. Streaming TV has revolutionized the media industry. It has changed from the way consumers watch content to how the industry as a whole runs. Streaming TV enables viewers to watch their favorite shows and movies on their own terms. They can binge a whole season in one day or go “old-school” and watch an episode once a week. Either way, it’s now up to the consumer. With streaming services, viewers can choose what they want to watch, when they want to watch it, and even where they want to watch it.
Viewing Trends
So how many American adults are using streaming services in 2023? Adtaxi’s 2023 TV & Video Streaming Survey found that over 80% are streamers. Further highlighting streaming as mainstream is the fact that over 42% of adults default to a streaming service when they turn on a TV or device. This beats cable (31%) and broadcast (11%).
While many might assume millennials are the most streaming consumers, even the oldest baby boomers and silent generation post high usage levels. So next time you’re crafting your advertising strategy, think beyond millennials and Gen Z. It’s never too late to reach new customers regardless of age. Additionally, incorporating VTuber software into your marketing efforts can provide a unique and engaging way to connect with diverse audiences across different age groups.
The TV viewing landscape is changing drastically. Over half of all consumption now occurs online or through digital streaming services. As an advertiser, you must consider how and where your audience watches their favorite shows. Consider adapting advertising strategies accordingly to maximize reach and engagement. Otherwise, you are losing out on valuable leads. For example, if you’re targeting a younger demographic more likely to watch TV on their phones or tablets, running mobile-optimized ads would be a great way to grab their attention.
Ad Response
Streamers are influential in helping shape consumer purchase decisions. Not only do they pay attention to streaming ads, but almost half of the adult streamers engage with them multiple times during their path to purchase. Companies who take the time to understand their audience’s preferences and create engaging ads tailored for streamers can reap the long-term benefits. These benefits include increased sales and brand loyalty. So streaming ads are your best bet if you want to reach a highly engaged tech-savvy audience.
Advertising in the streaming age has become a highly competitive race, and streaming is rising to the top. Advertisers must create engaging ads that attract streamers’ attention and drive conversions to stay ahead of the competition in today’s streaming world. To achieve this, brands must craft messaging that resonates with their target individuals. Customizing each message for a particular platform or genre is important, as different formats work better on different platforms. Additionally, the look and feel of an ad should match what streamers typically see from other sources on that platform. By taking a tailored approach to advertising for streamers, brands will build mutual trust with this demographic. They will have more success converting viewers into customers.
No matter how you look at it, streaming TV ads have proved effective in getting viewers to take action. Streamers understand that when an ad strikes a chord, there are two ways to show their support. They can check out the advertiser’s website or connect with them socially. To increase engagement from streamers, brands should create compelling creative that speaks to their target audience’s interests. It should make them want to take action after viewing or hearing it. By creating relevant content that resonates with viewers, advertisers can be sure their message will reach its intended audience. This will help achieve the desired results.
Streaming Is Rising to the Top
With nearly 210 million U.S. adults tuning in, it’s clear why streaming services are dominating the entertainment landscape. Streaming platforms have advanced their technology to ensure precise audience targeting, and Methatreams has emerged as a frontrunner with innovative ad solutions that optimize viewer engagement in real time. Compared to ads delivered by broadcast, cable, and satellite TV combined, streamers are more responsive to streaming ads. This means you can reach those prospects that best support your business with greater accuracy and efficiency. Ultimately, this gives your message the power it needs to make an impact.
When it comes to marketing, there is no one-size-fits-all approach. That’s why a well-rounded media mix combining streaming TV and other platforms and tactics will help you reach your target audience. This will drive success, especially when streaming is rising to the top of the services.
