You might think your business would speak for itself because you render top-notch service or have a great product. But it doesn’t always work that way! At trade shows, your brand’s reputation might not matter as much if you don’t have an attention-grabbing trade show booth.
While you need exhibition booth builders to build and design the actual booth, certain factors go into setting up an attractive trade show booth. You can improve interaction and engagement at your trade shows and events with these tips.
Tips on how to set up a trade show booth
The process of setting up your trade show booth involves paying attention to every element. The difference is truly in the small details. We have highlighted those small details and tips to ensure your next trade show booth draws the attention of attendees.
1. Choose the best location
You cannot make a good first impression if no one sees your booth at all. The layout of your exhibition area is the first thing you want to check before you even enter any exhibition. Ensure there is enough space for your banner display and that it is in an area that will get traffic during the exhibition.
2. Attract with colors and materials
The kind of colors and materials that you use for your banner display can affect how attractive your trade show booth will be to attendees. Bright colors are generally more attractive than dull colors. You might also want to use materials that can convey the message of your brand. For instance, if you are a green company, you might want to use sustainable materials in the setup of your trade booth. Speak with your banner designers to figure out what works best for your brand.
3. Keep it short
The messaging on your trade booth is also important, as is the aesthetic of it. You want to ensure that you don’t overcrowd your banners with words. Experts will tell you that your brand logo, name and a one-liner that explains what your brand does are enough for your banner. Your banner display is not the place to put all the explanations of your brand. Keep it short, there!
4. Arrive early
Your arrival time is key to the proper setup of your trade show booth. Even if you are using a portable display that is easy to set up, you still need to have it up before the participants get to the event. Setting up your booth while attendees have already arrived gives your brand a bad name. Ensure everything, including all electrical appliances, is in good working condition before participants start to troop into the trade show or exhibition.
5. Get a team
Having a team work to represent your brand in the right outfits and with the right attitude is a key component of setting up your trade booth. Exhibitions are really busy events, and only with the right team of people can you have a good representation of your brand. Your team will help you gather information, interact with attendees, and sell your products. Do not try to do it all on your own, especially at large exhibitions and shows. With these five tips, you can set up a fantastic trade show booth. NStand designers can help you figure out the best display banner for your brand.
