The Dos and Don’ts of Writing Sponsored Posts for E-Commerce

313
graphic of woman on megaphone in smartphone with sponsored posts

Once you get engaged in e-commerce, you have no option but to explore effective ways to promote your products or services. You must raise awareness of your brand and explain the value of what you do. Moreover, talking to the wall is pointless: you must focus on your targeted audience and proceed only after understanding their priorities and objectives. Then, you can turn to traditional display advertising that looks more ad-like. Or you can focus on sponsored posts in social media that require more effort and creativity. Why should you bother?

Sponsored content is ultimately about people. It starts thanks to your cooperation with other creators and succeeds because your targeted audience gladly responds. Potential customers don’t feel pressured to buy something. Instead, they spend several minutes scrolling through engaging content to get positive emotions or helpful information. If you’re skilled enough, they’ll realize in the process how much they need your services. So, what are the dos and don’ts of writing high-quality sponsored posts? 

Do focus on successful examples

You can’t escape advertisements. You may break your phone and throw it out of the window only to watch more ads on TV or look at them outside. Not very helpful, right? Try tracing why some ads make you so angry. Are they too promotional and completely out of context? That’s exactly what you should avoid. Can you remember what ads make you smile or review your plans? Those are probably the good ones, and they all follow similar rules. If you struggle with the basics, consider contacting an expert paper writing company with top essay writers for hire, like AdvancedWriters. You can use a professionally written post as an example and take your skills to another level. 

decorative image

Credits: AS Photography

Do rely on storytelling in sponsored posts

Some people can easily name their favorite ads, the ones they gladly rewatch over and over again. Why would they waste their time on something like that? For one and only reason: to enjoy the good story. Humans are born storytellers, although we sometimes forget this simple fact and underestimate the power of narration. Try introducing characters in your ad and showing how they deal with real-life scenarios. Make your audience associate themselves with your characters and sympathize with them. An established emotional bond encourages individuals to consider similar solutions. Furthermore, we are less likely to forget something that has an emotional impact. 

Do write according to the rules

Every good story has rules: it should depict the routine, the moment of explosion, and the new routine. You may skip the first part, but try showing the change as clearly as possible. This is a good chance to show how your product solves existing issues and opens new horizons. Next, every good text also has rules related to the structure. You should include an introduction to hook your audience, develop a main body to explain all the details and craft a conclusion to summarize your points. Finally, SEO copywriting has separate rules connected to relevant keywords, meta descriptions, and proper formatting. Such elements don’t let your post remain invisible among loads of existing content. 

Don’t neglect quality

Whoever your targeted audience is, those people won’t forgive your lack of basic proofreading. Take your time to find and correct all typos and grammatical errors. Does the information that you share correlate with reality? Instead of writing about some abstract research, cite peer-reviewed articles and up-to-date interviews. Add more visuals if you fear to sound boring. It’s easier to perceive numbers in infographics, while some of your statements require appealing illustrations. Instructions may not work without a video. You may use any means as long as they help your audience perceive new information and reach corresponding conclusions. 

Don’t sound overly promotional in sponsored posts

Your primary goals are establishing effective communication and building trust. Classic approaches to selling products at all costs may make your audience take a defensive position. Make sure that you share balanced insights corresponding to your potential customers’ values and ideals. Overly promotional narratives put you at risk of misleading readers with empty promises and unrealistic statements. Your product doesn’t require exaggeration. Be honest about its strong sides and potential drawbacks. This way, you’ll secure your customers’ well-being and your credibility. Misleading information can damage it long term and make you no longer competitive.  

Some final words

Although following introduced tips seems easy as pie when using sponsored posts, finding the balance between being engaging and honest is a real challenge. Nevertheless, understanding your targeted audience is key. Teenagers prefer video content, while older people trust solid articles. Different age groups also require you to focus on different social media platforms, word choices, and structures. Don’t forget to tell a story but make sure that it’s relevant to your potential customer. Finally, ask yourself: would you be interested in such type of content in their place? 

Subscribe

* indicates required