E-commerce SEO is more important to an eCommerce website than ever before. A strong e-Commerce SEO strategy is critical to increasing your organic visibility on search engines and increasing the number of new customers coming from Google and other major search engines. The heart of an e-commerce website is SEO. You may have a significant online business. However, all your efforts will be in vain if your website is not easily found in search engines. Your new store can lose a lot of traffic if you don’t have a well-thought-out SEO plan. It is possible that your ranking on Google will drop, making it harder for your audience to find your store online. As we enter the New Year, it is important to stay ahead and stay informed of the latest trends in the e-Commerce SEO industry.
The top 5 most important changes in e-Commerce SEO in 2023:
1. Keyword research is still important:
Keywords are phrases that users type into search engines to get the results they want. This keyword research is used to get websites to appear first in search results. However, the purpose of keyword research has changed in recent times. These SERPs (search engine results pages) are often replaced by ads and snippets from other articles. For this reason, keywords are optimized for SERP marketing. This includes blog posts, websites, videos, or social media.
2. The rise of voice search:
Since the development of Amazon’s Alexa, Apple’s Siri, and Google Assistant, voice search has grown in popularity. About 41% of adults and 55% of teenagers in the United States use voice search every day.
Smart speakers started as a novelty when they were first introduced in the market. It is generally used to answer basic and sometimes silly questions. With new devices such as Google Home, Amazon Echo, and Apple HomePod appearing to be a growing trend, it’s expected to become a mainstream search method over the next few years.
As machine learning advances by leaps and bounds, the world of search and online marketing will never be the same again are better equipped to make predictions, and it has been programmed to recognize keywords and phrases.
3. Optimizing images for e-Commerce SEO:
Optimizing images should be standard practice for all SEO professionals, but they are rarely used. This tactic mainly refers to optimizing images for the web by reducing their size without sacrificing quality. The benefits of optimizing your images include faster loading speeds, improved SEO rankings, and increased website traffic. Optimization and accessibility go beyond simply reducing image size using compression technology. SEO techniques can also be applied.
4. Video marketing:
TikTok, Vimeo, and YouTube are all popular video marketing platforms. Many companies offer specialized video marketing services that can help businesses create high-quality videos that resonate with their target audience and achieve their marketing goals. In 2019, TikTok overtook Instagram as the number one app for video and photo sharing. Video is the fastest way to convey important information and convey your message to customers. This marketing method can take many forms depending on your goals. You have the option to create content around public reviews, demos, tutorials, interviews, vlogs, presentations, and ads, or a combination of the two. While video marketing can be more expensive and require more resources, 54% of people said they would like to see more videos from brands they support.
5. Optimizing for mobile-friendly websites:
Do you need to optimize your website for mobile search? After Google released the Mobile Speed Update in July 2018, content loading time on mobile became an official ranking factor. One of the best ways to optimize your mobile website is by using Google’s AMP (Accelerated Mobile Pages). They can be used to create emails, ads, and websites, and since the page load time is a ranking factor, it’s a good idea.
The most common e-Commerce SEO mistakes that cost you sales and customers:
- No Product description:
If you want search engines to find your website and rank it high in search results, you need to have your site text optimized for keywords. But search engines can’t see pictures. Only the text is visible, so give it a short description. Be sure to include keyword optimization in your text. You can also use a keyword finder for the best assistance.
- Don’t use manufacturer descriptions:
Another common mistake of online retailers is copying the manufacturer’s product description onto their website. Search engines will find unique information. And if the description on your site is the same as 30 other online retail sites, it won’t be unique because it makes it harder for search engines to find. Please write your own description for each product, so it’s unique.
- Unique name:
Just as using manufacturer-provided product descriptions is a bad SEO practice, so avoid using manufacturer-provided names. Additionally, many online retailers use the same name tag for similar products. It’s hard to come up with a unique name tag for every product. Therefore, it is better to pay more attention to key phrases than keywords.
- Optimize products as needed:
As well as a unique name, you also need to consider which search engines people are going to when you write headlines and product descriptions. Include key phrases in your headline and product description. So that when consumers search for products, Search engines will have more chances to find them. Don’t use keywords, however, because using keywords or phrases will have the opposite effect on your website.
- Anonymous URL:
It’s also important to use so-called “speaking URLs” on your website. Speaking URLs include the product name in the site address. This makes it easier for consumers to know what to expect when they click the link. It also makes it easier for other sites to get the link and share it on their own and increase the visibility of your website whenever possible Include keywords in the URL so search engines are more likely to recognize it.
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Top 5 favorite SEO e-Commerce tips that bring quick Traffic wins
1. Use structured data on your e-commerce website:
Structured data markup is a useful feature to add to your e-commerce website. This is because it allows search engines to provide users with more information about the products you sell directly in search results. Suppose there is a display star rating, number of reviews, price, and availability to increase CTR and provide a better user experience for your customers. Suppose you build your own e-commerce site and are tech-savvy enough. You can add structured data manually.
2. Optimize your product images for search engines and customers:
Images are a great on-page SEO tool for e-commerce sites. Using low-quality images is one of the main mistakes of an e-commerce website that you want to avoid. Just as people want to see their food before ordering it, they also want to see the product before they buy it from all angles.
The first e-commerce tip for optimizing images is to make sure the pictures you upload are of high quality but under 100 KB; otherwise, your site’s loading speed may decrease.
3. Improve your website speed:
Suppose you want to increase your website ranking in search and get more organic e-commerce website traffic. Focus on improving loading speed.
- Optimize images and reduce file size.
- Don’t use too many plugins.
- Choose your website hosting service carefully.
- Use the plugin to save a copy of your website on users’ browsers. This will load faster the next time they visit.
- Ask your developers to get rid of unnecessary code.
4. Optimize your URL structure:
URL is an important factor in user experience and can boost your e-commerce SEO efforts. They don’t just tell site visitors what to expect from the link. It also lets search engines know what the page is about. Try to avoid very long URLs with lots of numbers and no relevant keywords.
A good URL for a product page with a white ceramic diffuser might be the title. Adding keywords to your URLs will improve your site structure, help you rank higher and attract more people to your products.
5. Focus on link building:
One of the most powerful e-Commerce SEO secrets is to make sure other eCommerce sites are doing it. Google is one of the reliable and trusted sites that people should look at. Backlinks can get you referral traffic and help you sell more. However, not many websites allow linking to product or category pages. You may have more luck if you have a blog that others can link to their posts. To get quality backlinks, contact other websites in your industry and offer to write guest posts for them. Backlink monitor can help you know much about the performance.
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While it is impossible to know what the future holds, e-commerce SEO trends for 2023 seem to point to a more technical and user-friendly approach and make sure that their website is mobile-friendly and responsive. They also need to pay attention to voice search and ensure that their content is optimized for this growing trend. And with video marketing and image search on the rise, they may need to be part of your future marketing efforts if you wish. With these in mind, companies can move forward and ensure that their websites rank high in search engines. Use a rank tracker to gauge performance. Its main task is to keep up with these ever-evolving trends.