If you use popups on your website to collect leads, you’re already on the right track. Popups are flexible and effective for all business areas. If you placed them strategically and paired with the right incentive, website visitors are more likely to fill out the form and become your subscribers. However, there’s another way to enhance your popup strategy: replace long forms with multiple fields by using a multi-step form.
Not only does it look cleaner and less intimidating to users, but it also performs better, boasting an 86% higher conversion rate. In this article, we’ll explore the potential of multi-step forms and provide you with a multi-step form tutorial.
What Are Multi-Step Forms and Why They Work Better
Multi-step forms divide a lengthy form into smaller, manageable steps or sections. Each step focuses on collecting a specific set of information. It creates a more structured and user-friendly experience.
Multi-step form from Claspo’s template library
Multi-step forms reduce user overwhelm and encourage completion. How exactly? By breaking the form into smaller chunks. Instead of feeling bombarded by numerous fields, users can tackle one section at a time. The process feels smoother and less intimidating.
Here’ why multi-step forms are more effective:
- Increased user engagement. Multi-step forms foster a sense of progress. As users complete each step, they see tangible progress, motivating them to continue. This feeling of accomplishment can result in more leads and happier users.
- Improved accuracy and usability. With multi-step forms, users can review and edit their inputs before moving on. This reduces errors and ensures more accurate data collection. A clear, step-by-step approach makes the process feel less chaotic and more approachable.
- Prequalifying leads with relevant questions. Multi-step forms enable you to gather essential information upfront before requesting contact details. By asking about goals, location, or preferences in the initial steps, you can prequalify leads and provide personalized outcomes—whether it’s tailored pricing, recommendations, or solutions. This builds trust and reassures users that their time and input are valued.
For businesses with intricate data collection needs or multiple user profiles, multi-step forms offer an ideal solution. They allow marketers to collect precise information while maintaining a user-centric experience.
Steps to Implement Multi-Step Forms
Let’s break down, step by step, how to create and set up a multi-step form.
- Choose a template or create your own design. The good news is that there’s no need to hire a developer or designer to do this. Use a form-building platform. For example, Claspo offers a vast library of popup templates, including multi-step forms. Additionally, creating your unique form is simple with the drag-and-drop editor. All you need to do is drag ready-made blocks and customize their appearance to match your needs.
2. Use elements that grab attention, such as images, videos, sliders, gamified elements, and countdown timers. Claspo offers all of these and more. You can easily drag and drop ready-made blocks into any area of the popup where you want them.
3. Set display conditions. This is a step you should never skip. Even if your multi-step form looks great, it can backfire if it’s shown to everyone immediately after they land on your site or disrupts important actions in your sales funnel. With Claspo, you can set up various display rules, such as targeting by geographic location, traffic source, percentage of the page read, time spent on the page, and more. These options allow you to configure your form so that only visitors who are more likely to be interested in your offer see it.
4. Make your form responsive. Ensure it looks great on different screen sizes, including desktop and mobile devices. Claspo offers a preview feature that lets you see how your form will appear on various screen sizes, helping you create a seamless experience for all users.
5. Run AB tests. Even small tweaks to a form can result in significant increases in conversion rates. However, it’s essential to test every change before fully implementing it. With Claspo, you can not only create various lead forms but also experiment with them using the A/B testing functionality.
6. Monitor performance metrics. Creating and publishing a form is not the end. You need to track its performance. With Claspo, you can easily view the metrics for each form separately for desktop and mobile versions, over specified time intervals.
Conclusion
Breaking a lead form into manageable sections with a multi-step structure makes the process more engaging, increases completion rates, and ensures you collect meaningful data.
The benefits of multi-step forms include:
- Reducing the time customers spend on each step, keeping them engaged.
- Providing a more personalized and seamless user experience.
- Collecting valuable data at every stage of the customer journey.
- Minimizing errors with features like auto-filled fields.
Ready to improve your lead generation strategy? Start incorporating multi-step forms with Claspo and experience their transformative impact.
