Bill Gates, co-founder of Microsoft, once said, “The advance of technology is based on making it fit in that you don’t even notice it, so it’s part of everyday life.” As technology continues to evolve, tech firms like Google, Uber, Amazon, and Apple are keen to create technologies that solve problems and make life easier. In fact, research by Wunderman Thompson reveals that Google, Apple, and Amazon top the list of the most influential tech brands in the world.
These tech innovators continue to disrupt old models using new ways to elevate people’s lives. The success of these tech brands also comes from their ability to allow people to connect in new ways and inspire individuals to think differently. Let’s explore the inspirational stories of some of these tech brands and how you can emulate them.
Apple
Ranked as the world’s most valuable company, Apple was founded in a garage by Steve Jobs and Steve Wozniak. This year, Apple’s market value hit $3.05 trillion, and its success is attributed to various factors, including:
Providing the best user experience
Apple pays attention to design simplicity and innovative hardware, software, and services to create easy-to-use products. For example, you can use an iMac or iPhone without struggling, even if it’s the latest version.
If you’re selling a product or service, you might want to copy Apple’s goal of making things simple for their customers. Doing so helps attract consumers to your brand and stay ahead of your competitors.
Apple keeps evolving
Apple started as a computer company with the introduction of Macintosh, which enhanced the accessibility of technology. Over time, Apple has gained popularity for its iPhone, music, iPad, TV, and watch technology. You can ensure your brand keeps evolving by creating functional products that blend in with current tech brands and trends.
Making consumers feel good
Apple’s marketing campaign conveys a story of enhanced lifestyle, passion, innovation, and style. When you purchase an iPad, iPhone, or Apple Watch, you share and represent the values this brand stands for.
As an entrepreneur, you can make consumers feel good about themselves by telling a powerful story that connects to your audience so they want to be a part of everything your company does.
Established from a garage, Google is the most visited website in the world, with over 8 billion queries carried out every day. So, how did Google become a tech giant?
Leveraging simple insights
The success of Google was inspired by Larry Page and Sergey Brin who realized they could organize the mass of information piling online by ranking searches based on popularity. They focused on creating a powerful search engine powered by algorithms to deliver accurate search results for each query.
Focus on innovation
Innovation is crucial to Google’s mission to the point that its leaders encourage employees to be creative. By empowering employees, Google has innovated driverless cars, mobile operating systems, renewable energy, and wearable tech like the OS smartwatch. The tech giant has also launched various products, such as Google Apps, YouTube, and Google Cloud.
Google transformed the search experience
Google focuses on delivering search results of a wide range of information fast. Doing so allows individuals to educate themselves on various topics by reading articles or watching videos. Moreover, by monetizing search, Google created AdWords, a reliable platform for businesses to reach online target audiences.
Google is worth emulating as it teaches aspiring entrepreneurs to transform a simple idea into something people can’t live without.
Uber (App-based Taxi)
After struggling to find a reliable ride whenever he needed a taxi, Garret Camp created an on-demand car service that commuters would track via the phone. Together with a fellow entrepreneur, Travis Kalanick, they innovated the notion: What if clients hailed a taxi ride via their smartphone?
Uber has become successful for various reasons:
Ability to solve a real-world problem
For decades, the demand for taxis in the region exceeded the supply, resulting in long waits, expensive taxi fares, and poor services. Uber solved these issues by enhancing the reliability of taxis by ensuring commuters hail rides via an Android or iOS smartphone app.
Uber supports independent workers
It’s worth noting that Uber doesn’t own a fleet or hire its own driver. It earns revenue by allowing car owners who wish to offer ride-sharing services to use their platform. This model allows freelancers and solopreneurs to make extra income while enjoying a flexible schedule.
However, Uber drivers often face lawsuits and allegations of client harassment and accidents. Filing an accident claim against Uber is possible if a driver is responsible for the car crash. With the help of an experienced lawyer, you can receive fair compensation for your injuries.
Continuous innovation
Creating an app-based taxi service didn’t stop Uber’s founders from innovating. Today, Uber offers additional services, such as Uber Eats, for food delivery from restaurants to your doorstep. You can also rent cars and electric scooters or bikes using Uber Rent on the main app. There’s also Uber Freights, designed to connect shippers and carriers, allowing them to track shipments in real time.
Uber’s story reflects a visionary business practice of innovation and leadership. It inspires people to identify a problem and find a solution that could help them and others.
Tech Brands
Apple, Google, Uber, and Amazon are influential tech brands that started small and evolved into international companies that solve real-world problems. These technology firms leverage technology to provide products and services that connect people and elevate lives. They also inspire people to identify issues that affect the world and innovate long-term solutions.
