E-commerce search engine optimization (SEO) is an effective digital marketing strategy to generate revenue for your online business. Learn how to use SEO for your eCommerce website in this guide!
What is SEO for eCommerce?
SEO for eCommerce is a digital marketing strategy that focuses on optimizing an eCommerce website so that it appears higher in search engine results pages (SERPs). SEO Service for Ecommerce Website typically includes optimizing product pages, improving page load speed, researching and targeting keywords, and more. Implementing effective SEO strategies for eCommerce can significantly enhance online visibility and drive targeted traffic to your online store.
Why is E-commerce SEO important for e-commerce?
SEO in eCommerce is important because eCommerce businesses rely on online sales . While you can reach users through various digital channels, from paid to email marketing to social, search is one of the most effective channels because it reaches users exactly when they need you.
Additionally, search engines like Google provide advanced results for eCommerce-based searches like “size 6 brown shoes.” These expanded results, which can include images, stars, and more, drive users to your website.
SEO strategies for commerce
Want to learn some effective yet Affordable SEO for E-commerce? Below are the strategies to optimize your store, rank better on Google, and get more sales on your website:
Conduct an SEO audit
Speaking of competitors, you need to know how you compare to your competitors. You can’t easily work on your E-commerce SEO and increase your eCommerce conversions if you don’t know where to start.
You can create a list of competitors that are relevant in terms of SEO. Usually, some of them are different from what you can think of. If there are huge brands in your industry, you may also need to include them in your SEO audit to assess their impact on Brand Growth and identify opportunities for improvement and differentiation in your marketing strategies.
Although they are not directly your competitors, in this day and age of online shopping, they still pose a major threat when it comes to grabbing your customers’ attention on Google results pages.
Once you have a list of your competitors and segments, think of keywords that are relevant to customers in each segment. Make sure you look up these keywords in search engines and mark your position and your competitors for each keyword.
Then calculate the average position of your competitors and your own. Compare results to find out how well you’re doing and look for opportunities where you can copy your competitors’ keywords in unique ways.
Conduct effective keyword research
The heart of every successful SEO strategy is keyword research. You can conduct keyword research to identify search terms your target audience uses and look for similar companies and products.
Likewise, you need to use tools like Google Keyword Planner, Ahrefs, Ranktracker Keyword Finder , and Surfer Keyword Extension to find search terms relevant to your business.
You also need to consider these three factors:
- Search volume: How many searches are made for this particular keyword each month? This may vary depending on location and language.
- Keyword Difficulty: How difficult a keyword will rank in search based on the domains that already rank for that particular keyword.
- Relevance: How is this keyword relevant to your business and what is the user looking for? This can be subjective.
Optimize product pages
In addition to carefully written text that customers see in the description, you also need to focus on the on-page SEO elements.
Here are the three key elements of on-page SEO:
- Page Title: This is the top blue line that often appears on every search result on Google. This line provides an intuitive name for prospects, including a keyword or two if possible. Your title should be at least 70 characters long.
- Meta descriptions: This is the text that appears under the page title in Google search results. For product pages, this is a preview of what they will see when they click. Make sure you include the keywords naturally. Your meta description should be up to 32 characters long.
- Images: It also makes a difference how you name your images before uploading them. This is because search engines “crawl” this information, meaning they constantly look at it and use the data for ranking, archiving and providing results on image search sites. Make sure you use as many keywords as possible when naming your images. Also, use descriptive colors and styles.
Create internal links
The longer your website visitors stay on your content, the better your chances of making a sale. Adding relevant links to other landing pages on your website helps potential customers search and find information or products on your website.
Also, make sure that your anchor text or where you place your links contains your target keyword verbatim. You can use internal linking to direct customers to relevant product pages, educational content, and category pages on your website.
As long as you’re familiar with your audience’s decision-making process, it’s easier to create content that supports them at different stages of their buying journey. You shouldn’t overdo it with internal links either. Ideally, you should include one or two links for every hundred words.
Prioritize speed
Another factor that will help you rank well in search engines is speed. You should make the content available to users quickly and without delays or errors. This way, users and search engines can easily access your offer.
In a world of instant gratification, the last thing anyone wants is to wait a few seconds for a page to load, no matter how good your products are!
Optimize your website for mobile devices
As of 2022, 66% of internet traffic will come from mobile devices. Therefore, it is a sin if your website is not mobile-friendly. As an eCommerce store, you need to take care of traffic from these mobile devices.
You also need to adapt your website to the screens of your target audience. This way you get lower bounce rates, more visitors and ultimately better business.
Conclusion
So there you have it. You must know that these are some of the best SEO strategies for eCommerce. Pay attention to each individual rather than just choosing where to spend your time, energy and resources.
If you do these things right, you will consistently attract organic leads. You also need to know that SEO is a long-term strategy and you shouldn’t give up after just a few weeks.
