Two popular ad types these days are popunder ads and blockchain ads. Both serve wide audiences and various purposes. But is one superior to the other? For those of us who are not experts in the field, there are simple constructs that we can use to make the processes clearer.
Table of contents
What are popunder ads?
Source: Unsplash
Popunder Ads are exactly what the name implies: ads that appear subtly in a window behind the one that people are looking at, which quietly beckon their attention. You can find a good popunder ad network easily online.
Who should use popunder ads?
Popunder ads work well for companies that don’t want to force themselves on people. Basically, these are things that a large number of people tend to want, so making the simple switch to a new tab is desirable. If you are selling igaming, dating, or travel services, this could be a good option for you.
Remember: Banner negligence is real. It is said that as much as 80% of people do not notice banners that appear on their screens, because they simply become immune to them.
Popunder ads vs pop-up ads
With all the similar terms floating around for ad types these days, it can be confusing to distinguish which is which. But make no mistake, they are very different indeed.
Pop-up ads, for example, are almost the opposite of popunder ads in terms of their psychological effect on viewers. They suddenly appear on people’s screens, and usually cause more irritation than anything else. Some companies – like those selling lottery tickets or weight-loss regimes – are reasonably successful with this type of advertising. But it certainly doesn’t work for everyone.
Blockchain ads
Let’s now take a look at a very different kind of advertising. Blockchain advertising is, of course, advertising that exists on a blockchain. In this way, it functions in much the same way that cryptocurrencies and other blockchain-based products do.
What are the advantages of blockchain advertising?
Advertisers who use blockchains get all the advantages of any other blockchain use:
- Transparency. While most advertising involves untold numbers of intermediaries, blockchain ads are free of this. Advertising typically involves going through networks, as well as both demand- and supply-side platforms. Not having to use these intermediaries makes the process much more clear and efficient.
- Easy analysis. When everything you do is clear, it makes for much more easy analysis of who sees your, what response rates are like, and other factors that can help shape your future strategy.
- Advanced fraud detection. Fraud detection tends to be rife across digital advertising. This can be destructive and costly for companies. Things such as fake clicks and impressions can cause a lot of confusion. With blockchain, you don’t have to worry about this.
Who should use blockchain ads?
You probably wouldn’t be surprised to learn who the biggest users of blockchain advertising are. It is increasingly popular among tech and finance companies – companies that deal with sensitive data and who need security protection the most.
Examples of companies that use blockchain include:
- Tech giants. Companies like IBM have a vested interest in determining granular aspects of their advertising and how it can be finely honed. In fact, they partner with an advertising analytics group to analyze exactly how their advertising expenditures are utilized, and how effectively. They also want to keep very close track of any potential fraud.
- Companies that work in media. Media companies that work with things like smart media, web3, and digital tokens tend to use blockchain for their advertising because it makes it easier for potential customers to access and utilize their products. For example, if a company is selling NFTs, blockchain advertising is the perfect medium as it accords with what the user experience will be for customers.
Which method is superior?
As you see, there are advantages to both of these types of advertising. Popunder ads work well for people who tend to use PCs a lot and spend large amounts of time browsing the web. With these ads, people can gain access to products and services that interest them and peruse them at will without feeling like they are being forced. Depending on what you are selling, it can be very profitable.
Blockchain, on the other hand, works very well for companies for which hard data is essential to their future success. Tech and finance companies in particular demand this type of accuracy. It also provides additional security, as well as transparency that allows for a clearer view of usership.
The future of advertising
Advertising methods are becoming more and more advanced all the time. And so too are the media that ads appear on. All the digital advertising types that are popular today will surely evolve and take on new and more efficient forms in the future. We can only hope that these advanced methods, such as blockchain ads, will continue to appeal to the majority of the population, and that people will have access to the material they need.
