Dr. Duane Varan
CEO
Media, Advertising, AI
Austin, TX, USA
Listen to Duane’s Podcast!
Dr. Duane Varan is CEO of both MediaPET and MediaScience. He is the recipient of numerous awards including the Australian Prime Minister’s Award for University Teacher of the Year and the Advertising Research Foundation’s Erwin Ephron award for lifetime achievement. He also ranks among the top ten researchers in the advertising discipline based on peer-reviewed publications in top tier journals.
Dr. Duane Varan also continues to publish in academic journals and was ranked 7th worldwide in terms of the number of top-tier publications in the last decade-long review for the advertising research discipline.
“It’s not enough to use AI to create ads. We need to create ads that deliver actual impact” said Dr. Duane Varan, CEO of MediaScience. “MediaPET.ai delivers the proven power of advertising, not just creative experimentation.”
About MediaScience:
MediaScience is the industry leader in media and advertising innovation research, trusted by major networks and platforms including Disney, NBCUniversal, Google and most other national TV networks and social media platforms. The company’s work at the intersection of science and creativity continues to redefine how stories are told, measured, and experienced in the modern media landscape.
About MediaPET
MediaPET.ai was developed by MediaScience as a tool to help with concept testing for ads – which is an area that has long suffered because existing methods (e.g. animatics) are poor predictors of ad success. MediaScience has a software division with strong experience (over ten years) of building AI solutions. Once MediaPET.ai was created and validated, it was clear that it had a larger market – particularly for small business, independent digital marketing agencies and AI content creators – and decided to spin it out as a new company.
Dr. Duane Varan is also featured on our premiere Features Page, and you can read the Podcast Interview Transcript.
