When starting work with their own internet portal, every owner should familiarize themselves in more detail with the concept of “Website Traffic”. This term is understood as the total number of users on the portal during a specific time period. One of the main tasks of modern marketing is increasing traffic. However, the business can count on an increase in the number of applications and sales only if traffic growth is maintained while preserving its quality.
How to obtain desired traffic without significant investments? Today, anyone can buy cheap website traffic with the support of professionals. It is necessary to remember that any traffic is evaluated based on the number of visits, which can be monitored using analytics tools. However, one should learn to distinguish between traffic varieties.
Traffic Types on Internet Resources
Traffic has several classifications based on specific characteristics and parameters. Most often, three main parameters are used for classification:
- By quality – considering the number of potential consumers among portal users (visitors).
- By source – distinguishing paid/free traffic.
- By device used to enter the portal – noting which devices users most often use to enter (computers/laptops, mobile devices).
Today, free traffic is gaining increasing popularity, thanks to special plans for client selection.
Targeted and Non-Targeted Traffic
Based on the features and characteristics of all users who visit the site, traffic can be divided into two main types:
- Targeted – this list includes all users ready to order a service/buy a product, as well as those who are just beginning to form a need for this action. For example, with information portals, “targeted traffic” is considered content consumers.
- Non-targeted – this list includes all random site visitors who may not necessarily become potential clients. These can also be analysts, competitors wanting to study the products, various offers.
Three categories of cheap site traffic are known: desktop (users enter the portal from PCs and laptops), mobile (users use smartphones, tablets), mixed (users enter from different devices).
Traffic Analytics
To maximize the return from obtained traffic, an obligatory analytics system is unavoidable. Google Analytics is considered the most effective analytics tool.
As a result, necessary information can be obtained for several queries:
- Traffic sources;
- Session statistics;
- Browser data;
- Approximate location and much more.
In specific situations, more in-depth analytics may be required: for example, a user performs a target action only after several visits to the portal from different devices. It is important to carefully evaluate the entire path and actions of a potential client to understand which channel can be called truly “working”. For this, cross-channel analytics tools are often used. Such analytics will be especially popular for sites using mixed traffic (from different devices).
