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The Impact of Micro-Influencers on Consumer Buying Decisions

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Back in the day, brands leaned heavily on big-name celebrities to boost sales. Micro-influencers were not even an idea at that time. You’d see...

The Ever-Expanding Horizon of Ecommerce: A Trillion-Dollar Evolution

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Born in the 1970s as a digital means for business document exchange, Ecommerce has blossomed into a trillion-dollar industry, transforming the global retail landscape....