Tag: consumers
The Impact of Micro-Influencers on Consumer Buying Decisions
Back in the day, brands leaned heavily on big-name celebrities to boost sales. Micro-influencers were not even an idea at that time. You’d see...
The Ever-Expanding Horizon of Ecommerce: A Trillion-Dollar Evolution
Born in the 1970s as a digital means for business document exchange, Ecommerce has blossomed into a trillion-dollar industry, transforming the global retail landscape....
