Managing Director, Research
Austin, TX, USA
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Robin Peto is the Managing Director at Aberdeen Strategy & Research. Robin is responsible for directing the organization’s research strategy, as well as leading a team of subject matter experts and talented researchers to help inform clients’ mission-critical priorities. She offers insights grounded in her 20+ year career in the B2B tech sector. Robin’s work helps technology brands define market opportunities, inform and bring new products to market, elevate marketing strategies, and monitor brand positioning.
Prior to joining SWZD (now Aberdeen Strategy & Research), Robin was Vice President at Illuminas where she led proprietary research to inform product innovation and strategic pricing initiatives for Fortune 1000 companies including Cisco, Adobe, Autodesk, Time Warner, HBO, etc. Leading up to her decade-long tenure at Illuminas, Robin spent six years at Millward Brown IntelliQuest.