Jason Wood
Founder & CEO
AdTech, MarTech, AI
Tampa, Florida, USA
Listen to Jason’s Podcast!
Jason Wood is the Founder and CEO of Specificity, Inc., a publicly traded adtech company built on a simple but disruptive belief: digital advertising should reach real people, not bots, fake clicks, algorithmic waste, or passive audiences that never had intent to buy.
Jason has built his career by challenging the assumptions that dominate traditional marketing. While many agencies continue to rely on broad targeting, inflated vanity metrics, and recycled campaign playbooks, Jason has pushed Specificity toward a more accountable model: verified human-only audiences, real-time intent data, cross-channel execution, AI-assisted workflows, and measurable speed-to-lead systems that turn buyer signals into actual business opportunities.
His disrupter mindset comes from seeing where markets are headed before they fully arrive. Jason is deeply focused on how artificial intelligence is reshaping advertising, search, sales, content discovery, and customer acquisition. Rather than treating AI as a trend, he views it as an operational advantage and a fundamental shift in how businesses will compete for attention, leads, and revenue.
Under his leadership, Specificity has expanded beyond traditional media buying into AI-powered audience activation, answer engine optimization, generative engine optimization, agentic outreach, and vertical-specific growth systems for industries such as home services, marine, healthcare, Medicare, and financial services.
Jason’s strength is not just staying current with technology. It is translating fast-moving innovation into practical commercial strategy. He understands how to connect data, creative, media, automation, and sales follow-up into systems that help companies move faster, waste less, and win customers earlier in the decision cycle.
At his core, Jason is a builder, operator, and challenger of outdated advertising models. His work reflects a belief that the next generation of growth will belong to companies that combine human judgment, verified data, and AI-driven execution before the rest of the market catches up.
Jason Wood is also featured on our premiere Features Page, and you can read the Podcast Interview Transcript.
