Ferrell McDonald
Chief Marketing Officer
Technology, Marketing, STEM
Los Angeles, CA, USA
Listen to Ferrell’s Podcast!
Ferrell McDonald is Chief Marketing Officer, directing all brand development, digital and traditional marketing, communications, and experiences.
McDonald comes to GoldieBlox from Tinder, where she served as CMO and established the popular dating brand as the meet-up app for Gen Z.
With 20+ years of experience launching and building brands, Ferrell’s portfolio includes multi-million dollar campaigns for Spartacus, Magic City, DaVinci’s Demons, and Boss during her tenure as SVP of Marketing for Starz, as well as playing a key role in the innovative LiveStrong, Diddy Runs the City and Women’s Dance campaigns while at Nike.
GoldieBlox
GoldieBlox is a disruptive children’s media company challenging gender stereotypes with the world’s first girl engineer character. Through the integration of storytelling and STEM (Science, Technology, Engineering and Math) principles, GoldieBlox is building a global character franchise with videos, animation, books, apps, curriculum and merchandise; the tools that empower girls to build their confidence, dreams and ultimately, their futures.
Recognized as a leader in children’s entertainment, GoldieBlox has reached billions of consumers through TV, radio and digital as the first start-up with a Super Bowl commercial and a float in the Macy’s Thanksgiving Day Parade.
Ferrell McDonald is also featured on our premiere Features Page.
