Ashanti Abdullah
Founder & CEO
Software, Music, Entrepreneur
San Francisco, CA USA
Listen to Ashanti’s Podcast!
Drawing from his firsthand experience and insights into the challenges and intricacies of the music touring industry, Ashanti Abdullah is dedicated to creating solutions for this multi-billion-dollar sector. In 2022, he founded Ternwheel with the vision of revolutionizing the live events industry by addressing its pain points. Through Ternwheel, he leverages his expertise to streamline and enhance the management and execution of live shows.
With key roles as Artist Manager/Publicist and Sales & Marketing Manager at rap indie powerhouse Rhymesayers Entertainment, Ashanti’s journey reflects a commitment to revolutionize tour management practices. During his tenure, he directed PR efforts and spearheaded the sponsorship program at Soundset Festival, enhancing his understanding of the industry’s intricacies. Additionally, founding San Francisco Supply, an artist management agency, further solidified his expertise and influence in the field.
As the driving force behind Ternwheel, Ashanti Abdullah has dedicated himself to empowering artists and their teams to take control of their tours like never before. From budgeting and scheduling to seamless collaboration and real-time insights, Ternwheel provides the necessary tools to navigate the complexities of the road with ease.
His vision is to redefine the standards of tour management, empowering artists worldwide to reach new heights of success. Through Ternwheel, he invites others to join him on this transformative journey, unlocking the full potential of live music tours, one performance at a time.
Ashanti Abdullah is also featured on our premiere Features Page, and you can read the Podcast Interview Transcript.
