Shopify stores looking to boost online visibility, reach a wider TA, and increase sales often need product feeds. These structured XML, CSV, TSV or TXT files contain key product data that can be easily uploaded to popular marketplaces (like Amazon, Google Shopping, and more). Manually creating these feeds can be inefficient because it takes so much time. That’s where modern apps and services come in, automating the process and saving valuable time. Let’s take a look at the top offerings on the market: Mulwi, DataFeedWatch, and Simprosys Google Shopping Feed.
Mulwi
Mulwi is one of the most flexible and scalable apps for creating product feeds and integrating Shopify stores with external marketplaces. It helps generate product feeds that meet the specific requirements of over 200+ platforms, including global giants (like Google Shopping, eBay, Amazon, and Facebook), and regional marketplaces such as Poland’s Ceneo and Germany’s Idealo. The main benefits of the app:
- Ready-made templates for a large number of marketplaces, tailored to meet each platform’s specific requirements This speeds up the process of feed generation and further integration;
- Flexible customizations. Mulwi apps offers a variety of file formats (XML, CSV, TSV, TXT, XLSX), and various filters, and allows you to create separate feeds for each marketplace, with full control over how product data is displayed;
- Synchronization option. In the application, you can set up the updating of feeds on various marketplaces with a certain frequency (once a day, per week, and so on). This saves time and allows you to always maintain up-to-date information;
- Multilingualism support. This is especially relevant if the store sells on several international marketplaces/platforms;
- Automatic integration. This option is available in advanced tariffs for certain marketplaces. Through API you can upload feed directly through the application to Google Shopping, Etsy, and so on.
The interface is user-friendly + the app can be downloaded from the Shopify App or through Mulwi’s official website. The tariffs are diverse: for example, there is a free option – up to 50 products and with a limit of 2 feeds, Pro 1 – 2 feeds up to 1000 products, Pro 2 – 5 feeds up to 2500 products, Pro 3 – 10 feeds up to 10000 products, and Enterprise with customized terms.
DataFeedWatch
DataFeedWatch is another popular solution that helps sell Shopify store products on popular marketplaces. It is suitable for creating/editing/optimizing feeds and integrating Shopify store assortment into more than 2000+ marketplaces including Google Shopping, Etsy, Instagram, and so on. Key benefits:
- Large selection of templates for various marketplaces. There is also an additional option to create custom templates with a large number of available customizations;
- The mapping rules option is supported. This means users can set up mapping rules based on their Shopify data, for example, excluding products from the feed if their price falls below a certain threshold (>$5/$10);
- There is an SEO optimization option. For example, generating the most appropriate titles;
- It is possible to manage multiple stores from 1 account. This is especially important if you have a large business and more than one Shopify store.
It’s a more advanced tool that may not be necessary for every store and does require some time to learn, but it offers a wide range of powerful features. There are several pricing plans + a 15-day test period. There is no free version. Tariff plans: Shop Plan – 1 store + 1 marketplace, Merchant Plan – 1 store and up to 3 marketplaces, Agency Plan – 5+ stores and an unlimited number of marketplaces.
Simprosys Google Shopping Feed
Simprosys Google Shopping Feed is another popular application for generating feeds for marketplaces. But this is a more specialized tool that is designed to work with specific platforms: Google Shopping, Facebook, Bing, and Pinterest. It does not support custom formatting. At the same time, it comes with its own advantages:
- Automatic synchronization. When you update the data in your Shopify shop the software will make changes to the feed on marketplaces as well;
- There are a lot of filters + you can easily edit attributes;
- Supports multiple languages. So, this app is suitable for those who are targeting international marketplaces;
- You can use Google Ads Performance Max/Microsoft Smart Shopping campaigns directly from the app;
- Supports integration with useful marketing and SEO applications: Google Analytics 4/Enhanced Conversions/Consent Mode V2, and Dynamic Remarketing.
Different shopping plans allow you to add various numbers of products to the feed: Starter – up to 500 products, Pro – up to 1000 products, Advanced – up to 5000 products, and Enterprise – up to 10000 products.
