As the eCommerce market continues to grow in the United States and continues to take over the traditional brick and mortar stores, the need for digital leaders is important. However, the digital economy is a frontier that needs to be groomed and tamed still for the average company. In a report created by MIT and Deloitte called Aligning the Organization for Its Digital Future, they say that 44% of organizations are not prepared for the new digital issues that are going to arise in their future. But what does that even mean for your company? Preparing for the digital future is not a rudimentary task, but an overarching task that encompasses your company’s ethos, activities, people, culture, and structure of operations. Despite so many changes that are on the horizon for the average company in America almost 90% of organizations have stated that they have attempted to upgrade their companies digitally. Whether those decisions come from the big corporate overhead structure or from the small office down the hall there has to be digital leaders that are bringing those to changes to fruition. There are many traits that distinguish a digital leader in being able to take the lead in a company.
They Hire Digital Natives
One of the most important traits to possess is talent attraction strategies that will bring new foreword thinking individuals to an organization. Making sure that they are developing the talent in their office to match the development from the overall tech industry. They will be able to be encouraging to the other members of that staff and will collaborate to bring new digital methods to the employees. Also, surrounding yourself with smart individuals is always a recipe for success.
Having a digital strategy for the company that you are working for is the bread and butter to having a digitally forward thinking company. Making sure to have a positive digital footprint should be the number one concern for your digital leader. That involves making sure the customer experience is up to par with other digital companies that are already established online. Having constant engagement with your clients online will show that there is a digital proof that you are taking care of your customers and open to facilitating dialogue with the constant needs of your customer base. Being proactive in your online strategy is a valid method to creating a positive social proof of your company. Set the tone for your customer experience to be constructive, easy to distinguish, and contains a history of positive reviews.
A digital leader will consider all types of factors when they are creating distinctive branding for their company online. They will understand that a brand’s very existence is key with the branding and marketing they put out in the online world. Keeping in mind that all marketing and branding is reflective of the values, opinions, and beliefs that come from the company. It must be considerate of all types of individuals stemming from all backgrounds in order to cast the widest possible net for the largest possible customer base. Remembering that each company does have a certain set of values that they might find important to be a part of or represent. The famous sentence “All publicity is good publicity” doesn’t always ring true for the Internet as many campaigns can spread like wildfire if they are not properly handled and executed.
Have a Vision
All the famous visionaries that have created some of the top marketing campaigns and business successes always had a clear vision for where their company wanted to go. Unclear visions of the future always end up in a fog of not well thought out scenarios and situations that are not positive for a company’s long term goals. Remembering what your digital strategy can uniquely contribute to the companies over all well-being is important to consider in any major decision. With a guiding vision your company’s online strategy can become more than just a platform but a community of supporters who are all engaged with your product or vision. It is important to be the company that is collaborating with others, influencing, and educating their online audience. The possibilities are endless in terms of “being the change you want to see” with your company’s online strategy.
Data is their Friend
Digital data is one of the most useful tools that any digital leader will have in their toolbox. Using the latest innovations in the technology industry to view data from different channels and sources online is important to being successful online. Understanding who your demographics are and what they experience while using your website is important. Data can support you with information on how to make your digital strategy better and more successful.