Let’s take a moment before we jump directly into the main topic of digital marketing, and cursorily glance at AI statistics. Statista shares that the AI market is expected to reach US$50.16 billion in 2024 and US$223.70 billion in 2030. More than 80% of marketers worldwide blend AI in their online marketing activities, like data analysis and content creation.
Google Bard (also known as Gemini) and ChatGPT have entered the chat and are making marketers’ jobs simpler and more fulfilling. It wouldn’t be remiss to say that you are missing the party if you already have not joined the big conversation around various artificial intelligence tools in modern digital marketing.
Moreover, Exploding Topics shares that 35% of the companies on a global level use AI in their venture. 42% of the companies share that they are exploring the usage of AI within their corporate premises. 50 % of the companies plan to embrace AI in their workflow in 2024.
You will be surprised to know that 73% of the companies in the United States of America are found to use AI in some aspect while running their platform.
The figures prove how AI is benefiting digital marketing, which is how companies analyze and assess the success of their old and new marketing campaigns. The following blog will provide you with in-depth insights into how Artificial Intelligence boosts the domain of digital marketing.
AI In Digital Marketing
The trends in digital marketing have been changing, and companies have to catch up with the latest ideas and how to keep their target audience engaged with their products and services. Artificial Intelligence(AI) has fulfilled the wish of giving the desired outcome to marketers and amazed everyone who used it. The technology opens the windows for businesses because they can take data analysis, personalization, and automation in their marketing campaigns to the next level. Craving to know more? Let’s end your waiting here and discuss how AI plays a crucial role in improving online marketing:
Advanced Audience Targeting and Segmentation
You can’t sell your products and services if you don’t know about your target audience. Earlier, dividing the target audience into segments used to be a challenge. But things have changed since AI entered the market. The technology now provides the convenience to target and segment the audience in an efficient manner. Furthermore, AI assists in telling about the customer’s data, predicts their shopping behavior, and identifies lookalike audiences.
Telling About The Customer’s Data
AI tells you about the details of the customer’s demographics, location, and salary bracket. Stepping ahead, their shopping history, purchasing preference, buying behavior, and social media interactions are also brought to the table. This information helps marketers accurately target the correct audience so that their next marketing campaign reaches the right people at the right time.
Predicts Their Shopping Behavior
One of the best gifts AI has given marketers is that it can analyze customers’ shopping experiences in history and, based on that, predict their future behavior patterns. Again, this assists in having a rough idea regarding their preferences and requirements so they can make the necessary changes in the campaigns that cater to everyone, leaving none behind. This leads to maximum engagement and loads of conversions, which is a dream of every marketeer.
Identifying Lookalike Slots
AI is talented in identifying already present customer profiles and then looking for new profiles with similar characteristics. This is known as the “lookalike audience,” which lends a helping hand to businesses in expanding their target audience, for a higher reach. The lookalike audience tells about their relevant target audience.
Better Workflow, and Elevated Efficiency
You will witness better workflow and elevated efficiency with AI. It can provide reports and analyze data, schedule social media posts, enable access to a signature generator, and add a humanistic touch to emails when email marketing is required.
Signature Generator
Previously, while collaborating with different companies or doing any kind of partnership, you had to wait for the client to physically sign the document. After getting the credentials marked on the paper, everyone had to be extra careful not to misplace or lose the document. Besides that, any type of spill would smudge the ink, and you would be afraid of losing the client. The story is the opposite of the one with the signature generator that the companies are buying. The signature generator allows companies and clients to electronically sign their names. You are free to experiment with the signature’s size, font, and color, which matches your brand. Sounds like an innovative idea? There would be no more tension in handling any kind of paper, signature forgery, or stealth of the document as it is all stored online. How easy would it become to digitally sign and not look around for a pen?
Provide Automatic Reports and Analyze Data
Creating reports and analyzing data accordingly is a hectic task and takes hours or, at times, days to complete. However, with AI, none of the duties will look tiring as it will automate reports and analyze data within seconds. The technology is already popular for analyzing data in bulk. Your marketing teams can use AI to create reports to focus on projects that need more attention and have to be delivered without making mistakes. Would you like to listen to your boss scolding you, or would you like AI to manage the work on your behalf? The choice is yours!
Schedule Social Media Posts
Tired of giving chances to different people to schedule social media posts and the outcome is not what you are looking for? No need to stress more as AI will be that one-man army. Tools embedded with AI can schedule social media posts, generate content based on trending topics and ideas, and analyze where the audience engages. This automates the daily tasks, allowing the marketers to breathe and focus on building a community and nurturing meaningful connections. Hence, AI will never miss any important date and generate a great post based on its analysis.
Personalize Emails For Email Marketing
Email marketing plays an important role in giving a heads-up to your target audience related to upcoming offers and discounts. Other than that, customers feel happy when they read their names at the beginning of the email. Why use manual power when you have AI to do what is necessary? It will do the honors of drafting emails, typing the names of every individual, recommending products, and generating content. This brings good news of open and click-through rates in this type of digital marketing.
Conclusion
We hope you understand how AI is boosting digital marketing and benefiting every aspect of the marketing angle. Be it email marketing, generating reports, analyzing data, doing advanced customer segmentation, or scheduling social media posts, AI has proved to be an all-rounder. If it is still not used, then my friend, you are missing out on a digital asset.
