Ian Baer
Founder & CEO
Marketing, MarTech, AI
New York, New York, USA
Listen to Ian’s Podcast!
Ian Baer is the Founder and CEO of Sooth®, the first predictive marketing intelligence company built to decode the emotional, practical, and situational signals behind real-world decisions.
He has spent more than three decades helping major brands unlock growth and challenger brands outperform expectations, holding leadership roles at Publicis, TBWA, RAPP, Deutsch, and others. With a background in journalism and behavioral science, Ian is known for turning deep human insight into measurable business performance.
Ian is a Campaign 40 Over 40 honoree, serves on the Marketing Intelligence Advisory Board at St. John’s University, and lectures on marketing strategy at Columbia, NYU, Yeshiva, and Rutgers. He’s a regular contributor to Adweek, Ad Age, Forbes, Total Retail, and The Current, and frequently appears on NewsNation, Fox, and TalkTV. His work has been featured in WWD, WorldFinance.com, MediaPost, S&P Global, and the New York Post.
A frequent speaker at major industry events including Advertising Week, Social Media Week, Digiday, the GDS CMO Summit series, and the TV of Tomorrow Show, Ian has also led in-house marketing education for multiple Fortune 100 companies.
Ian founded Sooth in 2022 after inventing the world’s first Emotional Blueprinting method — giving brands predictive visibility into the human drivers behind more than 90% of buying behavior. Most recently, he launched Eli, Sooth’s proprietary AI system — the Emotional Logic Interface — which identifies and replaces underperforming marketing assets and spend with verified emotional signals. The system delivers 91% predictive accuracy and 5x–12x performance lift for brands that want to stop guessing and start leading.
Ian Baer is also featured on our premiere Features Page, and you can read the Podcast Interview Transcript.
