Rachel Serwetz

Rachel Serwetz is the CEO of WOKEN and began her early professional experience at Goldman Sachs in Operations, followed by a role at Bridgewater Associates in HR.

From there, she was trained as a coach at NYU and became a certified coach through the International Coach Federation. For the past 3.5 years, Rachel has been building her company, WOKEN, which is an online career exploration platform to coach professionals through the process of figuring out their ideal job and career path. Throughout her career, she has helped hundreds of professionals with career exploration, job search, and career success.

She has also attained her Tech MBA from NYU Stern, serves as an Adjunct Professor of Entrepreneurship at Binghamton University and has previously served as a Career Coach through the Flatiron School, Columbia University, and Project Activate.

Rachel Serwetz is also listed under our Features Page.

Rachel’s Linked In profile states:

“With the motivation from our conversation, I applied to two opportunities that fell in the realm of what space I wanted to be in. As the following two weeks went by, I had multiple interviews for both positions. Two weeks later, I had offers from both positions.” – Elizabeth

“I don’t think I could have confidently made this huge career change without the guidance of the WOKEN team and process. I would highly recommend WOKEN to anyone still figuring out where they belong in the workforce.” – Emily

These are the exact words of two out of the hundreds of clients I have guided to clarify and pursue a suitable, exciting career path over the past 5 years through WOKEN.

WOKEN was founded out of sheer empathy to help people discover a fitting career direction, after having my fair share of ineffective support while exploring careers and job searching.

Working in HR at Bridgewater Associates and as a Career Coach at WeWork, Flatiron School, Project Activate, & Columbia University, these experiences further validated that the frameworks and processes I had developed were unique and powerful to lead professionals to make intentional career decisions.

WOKEN offers you a digital, comprehensive workspace to guide you through career exploration, personal branding, upskilling decisions, job searching, networking, interviewing, and overall career development.

We support your practical efforts, your mindset, and your accountability to your career goals. You’ll get one-on-one coaching sessions, plus, a novel career platform, group coworking, group coaching, texting/emailing with your coach, a slack community, and more.

It does not matter whether you are at the start of your career, or you are currently stuck in a job you don’t love, I am here to help you clarify and pursue your ideal career path.

Through coaching hundreds of clients, giving motivational talks, inventing a career exploration process and platform, writing my careers blog and book, and through successful and failed personal career experiences, I have developed expertise and unique frameworks to teach individuals how to confidently forge a career path you will love.