With SEO becoming more influential for businesses in the digital landscape, brushing up on your knowledge and knowing more about how SEO can benefit a business is helpful for anyone who exists within this industry. From business leaders and owners of SEO companies to marketing agencies, to individuals looking to enter the market themselves. There are lots of SEO events to dip your toes into around the world, so if you’re looking for a few to add to your list, here are some of the top SEO events to go to in 2025 and beyond.
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1. The Masterminders
Hosted in the city of Manchester, the Masterminders Conference is considered to be the best for anyone in the UK looking to get together with fellow SEO peers to learn and collaborate.
The event offers plenty of learning opportunities for those who attend, and tickets range from around £375 to £795. These are discounted offers, so it’s good to get your tickets booked in as early as possible to avoid disappointment.
The first day of the conference features expert talks, and a private mastermind on the second day. This involves small groups of six in forty-five-minute sessions, discussing their individual challenges, while also gaining insights from their peers.
The Masterminders event is carefully crafted to offer a mix of learning for those who are looking to become more proficient in the world of SEO. Due to its location, the event sees people from across the country visiting, so you’re going to meet plenty of people from all different backgrounds of SEO and digital marketing.
2. INBOUND
Hosted by the iconic Hubspot, INBOUND is an annual event that brings together many global thought leaders for a conference that’s hybrid in its presentation. It discusses marketing, sales and customer success operations. You’ll experience three days’ worth of insights, as well as make meaningful connections that may influence your position or business in the future.
Tickets start from $799 and go all the way up to $1,999 for the VIP pass, so when it comes to ticket prices, this event is likely to set you back a fair bit. This will particularly be the case if you’ve got multiple employees attending.
The event can be attended either online or in person, making it a more flexible option for those who might not always be able to attend these events in person. Attendees either way get the opportunity to learn from some of the best in the business, for the benefit of their own agendas.
3. Ahrefs Evolve
Hosted this year in San Diego, California, Ahrefs Evolve brings together hundreds of SEO and digital marketing professionals from around the globe. Within the same physical space, individuals can meet with others to form genuine connections that could influence their path, whether it’s starting a career in SEO or exploring opportunities as a business owner.
Tickets range from $699 to $2,999, depending on the package chosen, and you’ll get plenty of engagement over the three days you’re in attendance. According to the site’s agenda, you’ve got a VIP evening on a yacht for the purpose of networking.
The conference then kicks off officially on day two, and you’ll be able to enjoy plenty of sessions and collaborative opportunities over those two days. If you’re looking to meet, hang out and build connections in the SEO space, then this is an event to have on your list.
4. BrightonSEO
For those looking for an SEO event that feels like a trip away, head to BrightonSEO. It’s a seaside town that has grown in popularity over the years, becoming a commuter location for those working in London and attracting millions of tourists from around the world.
For SEO enthusiasts, though, BrightonSEO is Europe’s largest SEO conference. Bringing together many digital marketing and SEO professionals to its doors each year, the event is held over two days, with the opportunity to meet people and gain insights into the world of SEO.
From talks to workshops, there are a lot of topics covered over the course of 48 hours. From content marketing to SEO and PPC, you’ll get plenty of value from the money spent. Tickets range from being free, as part of a ballot entry, up to £240+.
You get to experience this event twice a year, once held in April and the other time held in October.
5. SEOktoberfest G50 Summit
If you’re looking for a trip abroad for your SEO event experience, then SEOktoberfest G50 Summit is one that is sure to be a sought-after one for SEO specialists and newcomers alike.
An in-person event, the summit takes place from September 21st to the 26th. It’s a longer conference than most of the events mentioned in this list, so it’s a major investment for any business or individual who is thinking of attending.
Tickets will also set you back quite a bit, ranging from €4,000 to €7,000 per ticket. The event is family-friendly, meaning you can get free childcare with some of the ticket types!
Each year, experts compete for the SEO World Championship. What makes this a standout event is that all conversations and discussions are confidential. All attendees, therefore, abide by the main rule, which is to keep the secret of the event, in all of its contents.
The event lands on the classic Oktoberfest held in Munich, Germany, before heading over to Kitzbühel, Austria, for the G50 Summit itself.
6. Moz Con
If you’re looking for a digital marketing conference that offers a plethora of expert sessions and networking opportunities, Moz Con is one that draws in the crowds. Hosted by Moz, you’ll find that the content and agenda provided within this conference will be high-quality.
You’ll hear from and meet experts in a variety of fields, whether that’s mobile search, to search marketing and conversion optimization. The event is held in two locations, so you have a choice between London and New York. Early bird tickets start from £499, so it’s worth getting in early to make a saving on your tickets.
