Lisa Rangel Podcast Transcript
Lisa Rangel joins host Brian Thomas on The Digital Executive Podcast.
[00:00:13] Brian Thomas: Welcome to the digital executive. Today’s guest is Lisa Rangel. Lisa Rangel is the Founder and CEO of ChameleonResumes.com, the premier executive resume writing firm and JobLandingAcademy.com, the do-it-yourself career portal. Lisa’s mission in life is to continue to make the world a happier place with one fulfilling, well-paying job change at a time using her four step META job landing system.
She has successful clients in 88 countries and growing, and has been featured or quoted in over 200 publications.
[00:00:46] Brian Thomas: Well, good afternoon, Lisa. Welcome to the show.
[00:00:49] Lisa Rangel: Thank you so much, Brian. I’m happy to be here.
[00:00:51] Brian Thomas: Absolutely. Thank you again for making the time and hailing out of the great area. I was gonna say New York, but you did correct me and you were hailing out of the great state of New Jersey just over the road there from New York. So I appreciate you making the time. Thanks again.
Lisa, jumping into the questions here, you’ve got quite the career in executive recruiting as an advisor, executive resume writer, and now you’re the founder and CEO at Chameleon Resumes. Could you share with our audience the secret to your career growth and what inspires you?
[00:01:24] Lisa Rangel: It’s a great question. And, you know, I’m honored to do what I do. I love what I do. I think the secret and maybe it’s not so much a secret, but what I attribute my career growth to is twofold internally for myself, just a constant reinvention you know, adapting to what’s out there in the marketplace while staying true to what I want to keep doing.
And I’d say the other great. Aspect of, my success, frankly, probably even more so are the people that I hire and surround myself with. I think my team is incredible. They make me better. I hope to always inspire and make them better. But I feel blessed to work with the people that I work with on my team and throughout my career.
I feel like they have all contributed greatly to my success and I would hope that they would say the same about me.
[00:02:13] Brian Thomas: That’s awesome. And, you know, having that support and I know it goes both ways mutually, but with your team, it’s so, so important for the success of the organization to all be on that same page and absolutely.
So awesome. Thank you. And Lisa, you’re the most sought-after executive resume writer, not just in the New York area, but around the globe. And you’ve been featured in countless publications. What makes you stand out above the rest?
[00:02:39] Lisa Rangel: I would say our success track record, you know, there’s this business has a low barrier to entry.
You know, if you have an email account, word processor of some kind and, you know, a zoom account nowadays, you can pretty much get into. resume writing, job search, coaching, career advising. But I think what sets us apart is our experience as executive recruiters, everyone on my team comes, who works with clients, comes from executive recruiting.
So we offer that firsthand perspective of how hiring happens to advise our executive level job seekers and the. Ability to demonstrate results from our work. Like I said, if you go to my LinkedIn recommendations, you’ll see pretty much month after month for almost the last decade evidence of people making actual job changes, having hired us as their advisors and as their , career document writer.
So, the key is to I think look at the results and compare that to others and I’m proud of that. I think that’s a hard track record to repeat. Anywhere on LinkedIn, at least.
[00:03:46] Brian Thomas: You’re absolutely right. And it is a competitive market out there and your services are sought after by all jobs, right?
There’s a lot of different people in different levels, whether you’re an executive or someone that’s just starting out. Your services are certainly sought after. So I appreciate you sharing that.
[00:04:05] Lisa Rangel: Thank you.
[00:04:06] Brian Thomas: Lisa, we are a technology publication platform podcast. That’s my background here.
So we always like to ask our guests, are you leveraging any of that new and emerging technology in your business? And if not, maybe you found a cool tool or app you might share with us today.
[00:04:22] Lisa Rangel: I’ve been in online business working remotely, my team and I since 2009. And so even before COVID was a motivator for working remotely, we’ve been doing it.
And I’m very dependent and thankful for online tools automation tools. I’m a huge advocate of all kinds of automation tools. I mean, in the sales process in the client delivery process. You know, currently we’re playing around with some AI tools for coaching for , helping with ideation of content for blog posts and videos and things like that.
You know, we haven’t had Implemented any of the research that we’ve done, but I can tell you that it’s quite impressive and we’re figuring out ways to do it ethically and also, ensuring that it’s still a personalized process for clients for in any way that we may use it. But it’s definitely exciting.
But in terms of sales automation client delivery. Automation. I’m a huge believer in that stuff, especially for repetitive tasks. So, this way we can focus all of our time on coaching clients one on one and writing for clients one on one and doing really customized, personalized work for them and not spending a bulk of our time on, you know, tasks that can be automated pretty easily.
[00:05:41] Brian Thomas: Yeah, and I don’t know, you know, a lot of this technology has been around for several years now, but it’s really just advanced so much just since the pandemic. But this last year has been crazy good as far as building some new processes and efficiencies, productivity tools for small businesses, which is awesome. So, thank you again for sharing.
Lisa, last question of the day, any advice for our audience on how to navigate these applicant tracking systems, these ATS systems, right? Most of which are now powered by AI.
[00:06:13] Lisa Rangel: This is a great question, and it often sparks a lot of debate, on LinkedIn posts when people bring it up.
I think the best way to navigate applicant tracking systems is to take a step back and realize that any of the prompts or search parameters that are being used with an ATS as a recruiter, they’re being programmed by a person and an applicant tracking system essentially is a database. It’s just, it’s a database that stores candidate information and, while optimizing your resume and even your LinkedIn profile, because your LinkedIn profile can be extracted into an applicant tracking system as well is important to be findable when that recruiter, crafts a prompt or does a search.
You want to be able to be discoverable in that database, but the key is realize that these are people who are programming it, so to speak, and, don’t rely only on job postings or technological ways of applying to a job, like make sure you’re reaching out to people, use the technology, like for instance, LinkedIn, use the technology available to you to find more people to reach out to you directly, you know, people hire people.
And if you want a personal response, I suggest reaching out to more people. Sources of higher study show that, you know, 60 to 65% of hires happen through employee referrals, social media connections, personal contacts, and the remaining happened through job postings and executive recruiters. So most people tend to go to the job postings and the executive recruiters, because it seems easier for, a posting to submit and, getting an instant response of some kind or have a recruiter find you a job when in actuality it’s going to be more productive if you are reaching out to people directly, having conversations, whether there’s openings at their organizations or not, just having those networking conversations can put you top of mind of people when recommendations are needed for particular openings within an organization.
And you’re also up against less people because fewer people network. Most people go to the job boards. And hope for executive recruiter to call. So, you’re actually doing a more effective tactic with less people doing it.
[00:08:16] Brian Thomas: Thank you. And this is really a big question. And we’re all curious, including myself, on this process. So, you really shed some light on that. And I think that’s very insightful for our audience.
[00:08:26] Lisa Rangel: Thank you. I appreciate the opportunity to explain it. It’s a mission of mine.
[00:08:31] Brian Thomas: Absolutely. That’s awesome. Lisa, it was a pleasure having you on today and I look forward to speaking with you real soon.
[00:08:38] Lisa Rangel: Thank you again.
[00:08:39] Brian Thomas: Bye for now.
Lisa Rangel Podcast Transcript. Listen to the audio on the Lisa’s podcast page.