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Cloutdesk: Building Open Infrastructure for Influencer Marketing

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Overview Launched in early 2021 as an application to help creators more effectively monetize and manage brand partnerships, Cloutdesk, an open infrastructure for influencer marketing,...

The Easiest Path to Effective Brand Positioning in 2022

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Ordinary business owners have long struggled with the concept of brand and brand positioning. And that’s mostly because these are complex concepts that carry...

Three Reasons You Should Start An E-Commerce Business

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Any person can become an entrepreneur. Sam Walton didn't start Walmart until he was in his mid-40s. On the other hand, Mo Bridges became...

Jennifer Deutsch

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Jennifer Deutsch Chief Marketing OfficerTechnology, ServicesCleveland, OH, USA Listen to Jennifer's Podcast! Jennifer Deutsch is the Chief Marketing Officer for Park Place and leads marketing and communication...

Intent-based targeting in B2B marketing: intrusive or respectful?

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As citizens of a digital world, I believe that most of us have made some level of peace with the fact that products and...

Leveraging the Power of Email Logos to Improve Customer Interaction

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Brands have long tried to figure out a way to display a consistent visual representation of their assets inside email clients. Email is vital...