CEO & Co-Founder
Digital, Web, AI
San Francisco, USA
Simon Yencken has had a lengthy career as an entrepreneur, investor and corporate executive.
Currently, he is CEO and co-founder of Fanplayr. Fanplayr’s mission is to make ‘behavioral data actionable’. Its breakthrough approach consists in analyzing site traffic and providing intelligence and real time segmentation to improve and personalize every interaction with users. Fanplayr’s patent pending ‘Segmentation as a Service’ provides a powerful real-time segmentation engine across the enterprise to multiple data bases & applications. The Fanplayr Service is a cloudbased platform that combines machine-learning and big data analytics to generate significant uplifts to revenue by delivering real-time personalization to visitors. Fanplayr has hundreds of enterprise customers globally in many different languages and currencies (including: Guess, Alitalia, Maserati, eBags, Party City, Air Europa, Kiko Cosmetics, Hankyu Hanshin, The New Yorker, Samsung, Sports Direct, Vodafone, Dolce & Gabbana) and has tracked more than 2.5B+ visitor sessions.
Simon was formerly a Board Member an investor in Aconex, founded in 2000, Aconex is a provider of a cloud collaboration platform for the construction industry. It delivers a centralized approach to manage documents and data, communicate with project participants and streamline business processes. The platform offers a number of benefits over traditional communication methods: greater efficiency; independence; and collaboration. Aconex’s global market share was estimated at 22.4% in FY14. Aconex went public with an IPO on the ASX in December of 2014
He joined the Board of Directors in 2008 and served as Chairman for 3 years from 2011 to 2014. Aconex was acquired by Oracle for US$1.2B in March 2018.
Simon is also an active investor and advisor to start-up technology companies. By invitation from the Vice-Chancellor of Monash University, Professor Margaret Gardner, Simon is a member of the Monash University US Leadership Group – West Coast. The leadership group is made up of senior alumni of the University in the San Francisco Bay Area.