Roy Gefen

Roy Gefen is one of the first investors and CMO at accessiBe, the market leader in web accessibility. A seasoned marketing professional and brand builder, Roy is dedicated to developing and activating innovative marketing and advertising strategies that support brand growth. Prior to joining accessiBe, Roy was a managing partner at top advertising agency Publicis Groupe for more than 10 years, where he homed in on his advertising and management skills. Before that, Roy worked for Bezeq International and Saatchi & Saatchi.

accessiBe states on its website:

Accessibility can be challenging to implement, especially for small businesses that often don’t have large engineering teams. Often small businesses outright don’t have access to their code. Enterprises do have engineering resources but lack education and know-how when it comes to implementing accessibility.

This situation has been going on for decades, resulting in over 200 million active websites that are just not accessible for people with disabilities. This “web accessibility gap” grows wider every day with no signs of stopping. This situation is especially troubling considering how essential the internet has become to our daily lives.

Our mission is simple – to develop technological solutions that will help businesses, regardless of their size, resources, developers, and budget, to do the absolute best they can to take on web accessibility. Enabling businesses to participate in the global efforts to achieve online inclusion is one of our main goals.

The rise of AI in recent years has enabled us to develop technological solutions that are driving a real accessibility revolution and achieving a WIN for everyone.